....................... 2 Introduction ....................................................................................................................... 2 - 3 Market Analysis ................................................................................................................ 3 - 7 Target Market Analysis .................................................................................................. 7 - 10 Marketing Strategies ..............................................
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MARKET ANALYSIS FOR THE RETAIL INDUSTRY IN SOUTH AFRICA Contents Page Executive Summary 2 1. Introduction 3 2. Retail industry in South Africa 5 3. Macro and Micro environment analysis 6 3.1 Macro environment of Retail market in South Africa 6 3.1.1. Political Environment 6 3.1.2. Economic environment 8 3.1.3 Technological Environment 10 3.2 Micro environments analysis 11 3.2.1. Suppliers’
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different contexts | IntroductionThis is a broad-based unit which gives learners the opportunity to apply the key principles of marketing. Firstly, the unit looks at the definitions of marketing, and what is meant by a marketing orientation and the marketing process.Next, learners consider the use of environmental analysis in marketing and to carry out their own analyses at both macro and micro levels. They will also investigate the importance of market segmentation and how this leads to the identification
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The following report offers an overview of both the macro and micro-economic factors that drive the pharmaceutical industry with a brief insight into how these levers impact the key players and decisions in the sector. The report will also relate the key drivers of the industry to the pharmaceutical industry in Ireland and how it is facing these global challenges. Historically, the sector was dominated by large scale bulk compound manufacture but this has evolved into a diverse range of complex technologies
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& Osteoporosis WA Table of Contents Background 1 Arthritis 1 Osteoporosis 2 Client details 2 Objective 2 Working structure 3 Current projects 3 Current challenges 4 Environmental Analysis 5 Internal 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 External (Macro environment) 7 Political 7 Economics 7 Social/Culture 8 Technology 8 Environmental 9 Legal 9 Stakeholders and Competitors 10 Stakeholder 10 Competitors 10 Conclusion 11 References
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BUSINESS PLAN Please type your plan single-spaced. The first stage in developing an international business plan is to undertake a preliminary country analysis. Presented below are four separate sections to be completed for collection and analysis of market data and preparation of the plan: (1) Analysis: Cultural Environment; (2) Analysis: Economic; (3) Analysis: Market and Competitors; and (4) International Business Plan. The headings in each section are general and intended to provide direction to areas
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Yinka Adegbola 27576 Michal Milewski 29201 Table of Contents 1. INTRODUCTION: 3 2. SITUATIONAL ANALYSIS 3 3. EXTERNAL ANALYSIS OF MACRO ENVIRONMENT 4 4. MICRO ENVIRONMENT (Porter 5 forces) 5 5. SWOT MODEL 5 5.1 Strengths 5 5.2 Weaknesses 6 5.3 Opportunities 7 5.4 Threats 7 6. CHALLENGES 7 7. MARKETING INFORMATION 7 8. CRITICAL ANALYSIS OF THE CURRENT PLAN 8 9. POTENTIAL STRATEGIC OPTIONS FOR VISIT BRITAIN 8 10. RECOMMENDATIONS WITH JUSTIFICATION
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|Unit: |4 |Marketing Principles | | |Credit Value: | |15 credits | | |QCF Level 4 | |Unit Code: F/601/0556 | | |Assignment ref: 4/Term2/2012 | |Learning Outcomes:
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popular holiday destination and offers many different types of beachfront accommodation, award-winning dining, shopping and thrilling attractions. This marketing report aimed to devise a marketing strategy for this location. It began by scanning the macro environment and found that the location is politically stable, although currently the entire world is being severely affected by the economic recession. This has therefore meant that non-essential spending is down, which will have a negative economic
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|4-10 | |1 Introduction |4-5 | |2 Summary of macro-environment analysis |5-7 | |3 Summary of industry environment analysis |7-8 | |4 Other critical factors for the airline industry |8-9 | |5 Future directions/recommendations
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