The current issue and full text archive of this journal is available at www.emeraldinsight.com/0263-4503.htm Brand equity for online companies Rosa E. Rios Australian College of Kuwait, Safat, Kuwait, and Brand equity for online companies 719 Received 1 May 2008 Revised 1 July 2008 Accepted 1 July 2008 Hernan E. Riquelme Kuwait-Maastricht Business School, Salmiya, Kuwait Abstract Purpose – The purpose of this paper is to determine if the traditional approach to measuring brand equity
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CASE STUDY: THE PEPSI REFRESH PROJECT 2 Abstract This study aims to describe the successes and failures of the Pepsi Refresh Project and corresponding implications for other corporate social responsibility (CSR) projects seeking to employ information and communications technology (ICT) competitions, crowdsourcing and social media narratives as a means for production of ideas or tasks. The Knight Foundation’s (2009) seven key components of ICT competitions will be used as a framework
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Why the connected experience revolution is yet to be televised Tony Duarte Connected TVs and second screen experiences have disappointed. Why? Where does the future lie and how to get there? This white paper considers the answers. © 2013 – All rights reserved Fluxx Ltd. | 11th March 2013 fluxx.uk.com Table of Contents Executive Summary The Connected Dream The Fragmented Reality Consumers Broadcast Industry Connected Device Technology Smart TVs Mobile Devices Synchronisation and Mobile
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business letters, and reports. Communication ethics and cross-cultural communications are also explored. Upon completing the course, students will have an awareness of their personal communication style and be able to identify areas for further exploration of communication as a business skill. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged
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financial performance. Lastly, I will analyze the company’s stock and determine how it will perform in future periods. Google Incorporated is a global technology company that helps people to connect information from various locations around the world. Larry Page and Sergey Brin founded Google Inc. in 1998. The company was incorporated on September of the same year. Google’s initial public offering was 19,605,052 shares of Class A common stock. This initial public offering took place on August 18
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Colegio de San Juan de LetranCollege of Liberal Arts and SciencesIntramuros, Manila 1002, PHILIPPINES | Date Completed: March 16, 2013Signature of the Proponent:_________________________________ | Capsule Research Proposal | | BalcosSioting | CziannicaVhieJennyvyl | PolintanMaglantay | | Last Name | First Name | Middle Name | Field of Specialization | Communication | Research Attributes | Research Approach | Mixed Method | | Research Method/Design | Descriptive | | Corpus of
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Marketplace Analysis of Whole Foods Charles Griffith University of St. Mary Marketing Management MGT-704 MARKETPLACE ANALYSIS OF WHOLE FOODS “With great courage, integrity, and love – we embrace our responsibility to co-create a world where each of us, our communities and our planet can flourish. All while celebrating the sheer love and joy of food” (Whole Foods, 2015). This is Whole Food’s “higher purpose statement”. This statement expresses and delivers what Whole Foods, as an organization
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TTL Cookbook BY Don Lancaster A Division of M t i c e Hall ComputerPublishing 11 711 Nonh College, Cmel, Indiana 46032 USA " 1974 by SAMS A Division of Prentice Hall Computer Publishing. All rights reserved. No parts of this book shall be reproduced, stored in a retrieval system, or transmitted by any means. electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the
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work of each of these artists represents a particular depth of understanding and sensitivity about the history of our nation.” Dakar: Places in Our Live [1] “Thanks to art, instead of seeing one world, our own, we see it multiplied and, as many original, artists as there are, so many worlds are at our disposal.” Andre Marlaux[2] Introduction Art is a tenuous relationship as history would attest but it is one that could not be belittled or undermined. It produced various schools
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Adapting to the External Environment: Recommendation to BlackBerry Ltd. 1. Introduction Blackberry had been popular around the world, especially in North America in 2000’s, and it represented a kind of fashion among young generation. It was one of the daily routines to see people using blackberry phones anytime and anywhere; for example, young people texted to each other by using unique keyboards, and business people used it for the internet, texts, address books, schedule management, and
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