Sector: - Central Government, Public Corporation, Local Government, Organization 3. neither Public nor Private Sector, Clubs & Society, Cooperative Societies, Worker s Cooperatives, Building Societies. 4. Elements of Insurance: - Meaning and Causes of Business Risks, Insurance of Business Risks. 5. Marketing Functions: - The Marketing Concept, Product Planning, Choice of Channels of Distribution, Advertising and Salesmanship. 6. Financial Functions: - Objectives and Scope, Estimation of Financial
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"ASSESSMENT AND ANAYSIS OF CUSTOMER SATISFACTION WITH SERVICE DELIVERY OF MTN, KUMASI" By NAME: FRANCIS KWAKU DOGBE A Thesis submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology, in partial fulfillment of the requirements for the degree of COMMONWEALTH EXECUTIVE MASTER OF BUSINESS ADMINISTRATION October, 2011 DECLARATION I hereby declare that this thesis is the result of my own work except references cited that have been duly acknowledged
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KCA JOURNAL OF BUSINESS MANAGEMENT: VOL. 2, ISSUE 1 (2009). STRATEGIC POSITIONING FOR SUSTAINABLE COMPETITIVE ADVANTAGE: AN ORGANIZATIONAL LEARNING APPROACH John I. Njuguna1 Jomo Kenyatta University of Agriculture and Technology Juja, Kenya Abstract Organizational learning is increasingly being considered as one of the fundamental sources of competitive advantage within the context of strategic management. However, most literature has not clearly linked organizational learning with sustainable
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is the relevance of the customisation-standardisation debate in international marketing strategy and how might this influence the market entry strategy adopted by a firm seeking to enter overseas markets? Use relevant and recent examples to illustrate your report. Your response should be in the form of a written report of between 1500 - 2000 words. Name: Jamie Allen Module: International Marketing Strategy Tutor: Paul Matthews Submission Date: 29th April 2013 Confidentiality:
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Rodolfo Baggio Marianna Sigala Alessandro Inversini Juho Pesonen Editors Information and Communication Technologies in Tourism 2014 eProceedings of the ENTER 2014 PhD Workshop in Dublin, Ireland. January 21, 2014 Preface The advent of Information and communication technology (ICT) has had a paramount impact on tourism. The effects of this revolution continue to change the nature of contemporary tourism on a day-to-day base. The globalization of information, open innovation, better access
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that terrify them and those they consider boring . This paper supplements the existing literature on the attitudes of children to advertising, but from Africa as a different contextual platform . It also suggests directions for the effective use of marketing communications strategies in relation to television advertising for marketers and other bodies with special roles in communicating with children such as government agencies and NGOs . Introduction Advertising to children as a topic has attracted
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of the most common features of a globally integrated marketing strategy is the adoption of one brand name around the world, whereas Callow and Schiffman (2002) talk about how advertising interpretations are dependent on cultural factors of the viewer. Therefore, the present paper is relevant because it demonstrates that particular attention should be drawn to expatriates during their sojourn abroad. While struggling to adjust both as individuals and professionals, expatriates should deal with uncertainty
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cultural similarities. In two of Hofstede’s cultural dimensions the US and China almost mirrors one another. Masculinity and Uncertainty Avoidance are the cultural dimensions where the two countries see eye to eye. Both the US and China scored in the 60’s in masculinity (The Hofstede Centre). This is a key indicator of the competitive nature of both countries. The drive to be the best and the pursuit of excellence is alive and well in both countries. Whether it is an individualized approach or collective
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10/10/13 Marketing mix: Kotler on marketing - MaRS Discovery District Search AAA Resources by topic Workbooks Entrepreneurship 101 Funding Portal Search Tool Workshops 2688 3 Google + 1 1 0 Marketing mix: Kotler on marketing Marketing mix describes the set of tools that management can use to influence sales. The traditional formulation is called the 4Ps— product, price, place, and promotion. From the very beginning questions were raised about the 4P formulation of the marketing mix. Perfume
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ASSESS THE VIEW THAT THE CHANGING CONTEXT OF MANAGEMENT AND ORGANIZATIONS IN THE CONTEMPORARY BUSINESS ENVIRONMENT MAKES THE SKILLS OF MANAGEMENT AND LEADERSHIP ESSENTIAL FOR A MANAGER Name Course Instructor Institution Date Assess the View that the Changing Context of Management and Organizations in the Contemporary Business Environment Makes the Skills of Management and Leadership Essential for a Manager Numerous factors can influence organizational progress and performance. Some of the crucial
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