Nature and Scope of Marketing Ethics O.C. Ferrell, Ph.D. Professor of Marketing Creative Enterprise Scholar The Robert O. Anderson School And Graduate School of Management MSC05 3090 1 University of New Mexico Albuquerque, NM 87131-0001 Phone: (505) 277-3468 ocferrell@mgt.unm.edu Nature and Scope of Marketing Ethics INTRODUCTION Marketing ethics is viewed as important because of marketing’s interface with many diverse
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elsevier.com/locate/tourman Research Note Shopping behaviors of individual tourists from the Chinese Mainland to Hong Kong Tsan-Ming ChoiÃ, Shuk-Ching Liu, Ka-Man Pang, Pui-Sze Chow Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong Received 19 March 2007; accepted 8 July 2007 Abstract Since 2003, the Hong Kong and the Chinese Mainland (CM) governments have established Individual Visit Scheme (IVS) which simplifies the process for CM people to
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BE440 BRAND MANAGEMENT ASSESSMENT COURSEWORK Brand extension (or stretching) is a strategic concept which relates to managing the brand portfolio. In addition, it can be understood as a process by which the practices of branding extend to social contexts beyond the traditional business domain. Critically analyse the purpose, implementation, advantages and disadvantages of brand extension. Illustrate your argument with at least two practical examples of brand extension. By Mr. Olan Kaewwichit
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Assessment briefing: Branding is one of the key elements of marketing in today’s global world (based on Lee and Carter 2012). Critically appraise how marketers can manage brands across transnational markets. Consider the competitive advantage that branding brigs to a product as well as the cultural considerations that must be respected. Choose ONE brand in your industry as an example to illustrate your points. Branding in a Global tourism marketing strategy is key element (Witt and Moutinho, 1995).
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Enhancing Competitiveness: Moving from Supply Chain to Demand Chain Management Dr. Pankaj M. Madhani Introduction Supply chain involves all activities associated with the flow and transformation of goods as well as the related information flows from the raw material stage, through to the end user. Supply chain is defined as the integration of key business processes from customers through original suppliers that provide products, services, and information that adds value for end users and other
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Abstract: Most research on marketing practices, and improved sales turnover was related to big firms. In this study, based on the theoretical framework, a model was developed to investigate the effect of marketing practices on sales turnover in small firms. The findings show that the three components of marketing practices are related positively to business performance in terms of sales turnover of small firms. The further analysis also confirmed that customer orientation and competitor orientation
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Marketing Mix Of Reliance Communications Marketing Mix Reliance communications 7 P’s of marketing for Reliance Communications Product Reliance mobile always faced the problem of weak network. So to correct the major have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Product has to sell itself. Now they are launching about more than 1100 network towers to provide more coverage to its customers. Price There are many ways to price a product. The pricing
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SMEs and the Networks Governance Structure in Tanzania: Literature Review and Research Issues Lettice Rutashobya Issack Allan Faculty of Commerce and Management, University of Dar es salaam P.O Box. 35046 Dar es salaam, Tanzania Tel: 255 741 323661, 255 22 2410221 Fax: 255 22 2410510 Email: Lettice@fcm.udsm.ac.tz Jan-Erik Jaensson Umea University school of Business Administration and Economics, Sweden Jan-Erik.Jaensson@fek.umu.se Abstract This paper reviews the networks and the IMP literature to
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is creating a team relationship among sales, marketing, and customer support activities within an organization. Another narrow, yet relevant, viewpoint is to consider CRM only as customer retention in which a variety of after marketing tactics is used for customer bonding or staying in touch after the sale is made. Shani and Chalasani define relationship marketing as “an integrated effort to identify, maintain, and build up a network with individual consumers and to continuously strengthen the
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has published widely (see http://www.enpcmbaparis.com/modwel-suman-phd for detailed CV)Email:modwel@enpcmbaparis.com | Course Description (please list any pre-requisite(s) and maximum number of students, if applicable): Markstrat is a simulation that has primarily been designed for teaching strategic marketing concepts, but has other equally significant learning experiences of an integrative nature. Used in combination with more traditional training methods such as lectures, discussions
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