regions. 3. The role of Tourism Marketing Boards in the development of regional offers – thematic tours, etc. 4. Changes in the scale of values among the inhabitants of those settlements where they make their living from tourism. (Survey of literature and research hypotheses.) 5. The impact of events on the development of tourism in a selected micro-region or region through comparative research. 6. The role of training, marketing and advertising in operating rural tourism
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Green Marketing: A path for achieving Competitive Advantage through Customer Satisfaction, Trust and Confidence. Introduction In 1970s the word “GREEN “grabbed the attention of industrialist & others. Green is coined in Europe to refer to a particular politics & lifestyle . The concept is famous in United Kingdom & some other countries but it is unfamiliar in the international business environment due to the lack of universal consistent meaning. Green marketing incorporates a broad range of activities
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THE IMAPCT OF PRODUCT LIFE CYCLE ON STRATEGIC ORIENTATION OF A ENTREPRISE Mohammad N. Shahidi, KIMEP, Almaty, Kazakhstan ABSTRCT The impact of product life cycle (PLC) on strategic orientation (SO) in dynamic environment, which is a subject that has interested strategic management scholars, is the focus of this proposal. The literature reviewed shows that despite the worldwide research on strategic management, there is still not a single definition for such a term. As a result, a wide range
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seeking data through questionnaires and face-to-face interviews with the respondents. In an attempt to extract a reliable data, the study will use direct interviews more often to establish the level of reality in the responses of the interviewed individuals as this will
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Friedman that altruistic CSR is not a legitimate role of business. Proposes that ethical CSR, grounded in the concept of ethical duties and responsibilities, is mandatory. Concludes that strategic CSR is good for business and society. Advises that marketing take a lead role in strategic CSR activities. Notes difficulties in CSR practice and offers suggestions for marketers in planning for strategic CSR and academic researchers in further clarifying the boundaries of strategic CSR. Introduction It
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ENGAGING AUDIENCES: AN ANALYSIS OF SOCIAL MEDIA USAGE IN ADVERTISING A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Mass Communication in The Manship School of Mass Communication by Emily Fay Mabry B.S., Louisiana State University, 2008 May 2010 ACKNOWLEDGEMENTS The inspiration for this research emerged from the opportunity to live in New York City
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Individualism versus Collectivism Aungee Stevenson Beulah University Marketing MBA Professor Scott September 24, 2011 Individualism vs Collectivism America when remembered by its history was a place built upon freedom and was the logic of vast opportunities within a new country with innovation as its' first name. For more than 100 years America has been priding itself upon engaging and welcoming people from all over the world to its population by the very idea of individualism
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references) Introduction Sustainable marketing is the process of promotional activities that are specifically aimed at capitalising on the changing attitudes towards a brand. The changes in consumer attitudes are being accelerated by the introduction of firms practices and policies that look at the effect of the business on the environment, and reflects the firms level of concern for the community. “Organisations are becoming more adept at using green marketing to there advantage” (Wright,2008,p24)
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CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps –
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Standardized and Localized Strategies and the Role of Culture in Marketing and Consumption Delroy A. Jefferson This paper is submitted in partial fulfillment of the requirements for International Marketing Doctorate of Business Administration SMC University Dr. Babu P. George July 26, 2014 Abstract The paper seeks to examine the arguments surrounding the issue of standardization versus localization as it highlights specific advantages and disadvantages of both as obtained from
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