Samsung 3D-Television A strategic plan for a technological innovation FROM: Peter Fischer Erik Froode Alexander Johansson TO: Anu Wadhwa Lausanne, 2010-10-16 Table of content Samsung 3D-Television............................................................................................................................ 1 1. Background of the innovation ........................................................................................................ 3 1.3 1.3 1.4 The background
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becoming more discerning in their product choices. Customers With a complex set of product offerings varying from low to high- end, Samsung is evidently employing a total market strategy, targeting a diverse set of consumers: young consumers, professionals, married couples to families with kids. This total market strategy is reinforced by Samsung’s Galaxy S3 slogan “designed for humans”. Just like Apple, Samsung has its own set of loyalists - a group that is mostly composed of tech savvy individuals
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This skilful balance makes it possible for Prada to become internationally renowned, so much so that it was recognized as one of the 100 brands with the most value in the world (Source: Interbrand). A key attribute of Prada is its capacity for innovation in all areas. Being a pioneer in introducing a new approach in the retail network, Prada is the first to launch a new, revolutionary concept of stores - the so-called Prada
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Marketing Proposal – Smartphone Requirement Write a marketing proposal for an organization which is going to develop and introduce a high technology electronic device,be it new tablet pc or a smartphone Contents 1. Introduction………………………………………...........…… 1 2. New ProductDevelopment…………………………………... 2 3. Positioning and product life-cycle management…………….. 3 4. New Product lines and brands management………………….4 5. Conclusion…………………………………………………….5 References……………………………………………………………………
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INDEX |Contents |Page Numbers | | | | |EXECUTIVE SUMMARY |2 – 4 | |CERTIFICATE FROM MIMA
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CASE A – NOKIA CASE Question 1 From the 80’s until its peach in the early 2000’s, Nokia made various strategic decisions which led the Finnish company to a first rank world competitor on the mobile-phone market. Two main CEOs were implied, Kairamo, who had a strong vision for his company and Vuorilehto who acted with pragmatism to keep the Nokia dynamism. ACTIVITIES | SUB-ACTIVITIES | EXAMPLES | IMPACT ON VALUE (cost or differentiation advantage) | PRIMARY ACTIVITIES | Inbound logistics
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Executive Summary | 1 | 1. | Company Background | 2 | 1.1 | Walton HIL | 2-3 | 1.2 | Primary industry | 3 | 1.3 | Standard Industrial Classification | 3 | 1.4 | Mission | 3 | 1.5 | Vision | 4 | 2. | Describing the Walton Customer | 4 | 2.1 | Electronics Market in Bangladesh | 4 | 2.2 | International Market of Walton Hi-Tech Industry | 5 | 3. | Major Determinants of Demand of Walton hi-Tech Industry | 6 | 3.1 | Choice of variables | 6 | 3.2 | Observable variables | 6 | 3.3 | Sales Information
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Distribution Project ➢ . A few words on the world’s best homemakers…… WIL was incorporated in 1960 by J R Desai in collaboration with Kelvinator International Corporation, USA. Later the company integrated backwards to manufacture electrical grade stampings used in motors, compressors, super enameled copper wire and other allied products. Electrolux, Sweden, the worldwide consumer durable giant has 12.5% stake in Whirlpool. Electrolux tried to increase its holding to 51%, however,
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647540. Semester: Fall 2015. Lecturer: Dr. Peter Kiriri. Case Study: Samsung Electronics Co. Ltd Purpose of Paper: Identify an organization of my choice and evaluate the company’s marketing philosophy and application of the core concepts of marketing, SWOT Analysis, Marketing strategies and Plans- Including the Marketing mix, STP- Segmentation, Targeting and positioning, Product, Price and distribution strategies and IMCs. Table of Contents Company background: 3 Values & Philosophy 4
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Management and Innovation MG 7953 Global Innovation Fall 2014 Professor: Tom Helling Saturday @ 1:30-6:00 pm (see dates of class per session dates below) Contact Details: th930@nyu.edu 917-593-0946 (mobile) Course Description: This course focuses on the global dimension of technology-enabled innovation. Topics covered include: motivation for a global business outlook, how to proactively access global sources of innovation, coordination and organization of innovation-oriented activities
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