SUKKUR INSTITUTE OF BUSINESS ADMINISTRATION SUKKUR Faculty of Business Administration CONSUMER BEHAVIOR Programs & Class: BBA & MBA (Specialization) Semester: Spring 2016 Credit Hours: Instructor: Mr. Nabeel Nisar 03 Pre-requisite Courses: Principles of Marketing Co-requisite Courses: Post-requisite Courses: e-mail: nabeel.nisar@iba-suk.edu.pk Office Hours: 9 AM-5 PM Consulting Hours: Monday 11:00 AM-1:00 PM & Wednesday 11:00 AM-1:00 PM (kindly confirm your schedule
Words: 3832 - Pages: 16
net/ajaysuman/artificial-intelligence-in-business ARTIFICIAL INTELLIGENCE IN BUSINESS Introduction Business applications utilize the specific technologies mentioned earlier to try and make better sense of potentially enormous variability (for example, unknown patterns/relationships in sales data, customer buying habits, and so on). However, within the corporate world, AI is widely used for complex problem-solving and decision-support techniques in real-time business applications. The business applicability of AI techniques is spread
Words: 4049 - Pages: 17
The Ethics of Marketing The Use of Alcohol, Sex, and Children Business Ethics 11/23/2013 Introduction The American Marketing Association defines marketing as, the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (www.marketingpower.com) This practice dates back to the 1450’s when the Gutenberg invented the first movable type, which allowed mass
Words: 5845 - Pages: 24
Academic Year: 2015-2016 Presented to: Ms. Elizabeth Persaud 2015 lucky 10/1/2015 Table of Content Introduction………………………………………………………………………………..2-3 Description………………………………………………………………………………..4-16 Analysis………………………………………………………………………………………17- Conclusion…………………………………………………………………………………… Bibliography…………………………………………………………………………………. Introduction Management theories have evolved over a number of centuries. According to (Koontz and Weihrich 1990, p 4), management is the process of
Words: 7187 - Pages: 29
Paper: Case Analysis for Apple Table of Contents Introduction 2 Branding strategy 3 Designing a global identity 3 Using marketing mix strategies in creating unique relationship with the consumers 4 Apple’s strategies for promotions 4 Apple’s strategy for product placement 5 Product as a decisive part in Apple’s marketing magic 6 How Apple’s pricing strategies influence consumer behavior? 6 Conclusion 8 References 9 Introduction Apple is a multinational corporation that concentrates
Words: 3185 - Pages: 13
communication and function for a majority of individuals. The comparison between rural indigenous groups of the past and the modern era communication methods can be studied to see whether technology has increased level of communication. 2 INTRODUCTION When referring to the development of new technologies in the modern world, it is related to the advent of mobile devices all the way through the new Information Age. The Internet has powered a new wave and level of communication for modern social
Words: 2208 - Pages: 9
CECOM FSB Instructor Course Student Guide 15.03.23 PREPARATION 1 Instructor and Classroom Preparation 3 Classroom Management 17 Course Introduction 33 LESSON PLANNING AND PRESENTATION 41 Introduction to Lesson Planning 43 Anticipatory Set 51 Learning Objectives Writing Questions and Objectives Using Bloom’s Taxonomy 57 Input and Modeling Implications of Short-Term Memory Research Implications of Long-Term Memory Research Presentation
Words: 11421 - Pages: 46
Innovation Diffusion in Mobile Communication Industry Introduction The word innovation is derived from the Latin word ‘innovatio’ which means renew or change. Innovation is connected with the renewal or improvement in things, it brings a change in the existing things or brings completely new thing into the market and the consequence of innovation is novelty. Innovation is that idea, practice or object which is perceived as new by an individual of unit of
Words: 5006 - Pages: 21
Journal of Information Technology (2005) 20, 67–87 & 2005 JIT Palgrave Macmillan Ltd. All rights reserved 0268-3962/05 $30.00 palgrave-journals.com/jit Research article A critical analysis of decision support systems research David Arnott1, Graham Pervan2 1 2 Monash University, Melbourne, Australia; Curtin University of Technology, Perth, Australia Correspondence: G Pervan, Curtin University of Technology, Perth, Australia. Tel: þ 618-92667390; Fax: þ 618-92663076; E-mail: pervang@cbs
Words: 15413 - Pages: 62
thinking. This article analyzed that how Google applies paradoxical thinking in their interface, products and '20 percent program'. Then the article indicated that the key to learn paradoxical thinking is open in mind. Paradoxical Thinking Introduction Before we get started, we need to know what is paradoxical thinking. A paradox is a group of statements that are contradictory. And paradoxical thinking is looking at a problem or a situation from different or even opposite perspectives, and finding
Words: 1699 - Pages: 7
