AirAsia BERHAD MARKETING PLAN No. | CONTENTS | PAGE | 1.0 | Executive Summary | 1-2 | 2.0 | Introduction | 3 | | 2.1 Background and History of AirAsia | 3-4 | | 2.2 Vision Statement | 5 | | 2.3 Mission Statement | 5 | | 2.4 Objectives | 5 | 3.0 | Environmental Analysis | 6 | | 3.1 PESTEL Analysis | 6 | | 3.1.1 Political Factors | 7-8 | | 3.1.2 Economic Factors | 8-9 | | 3.1.3 Social Factors | 9-11 | | 3.1.4 Technological Factors
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2003 Annual Report intel.com intc.com GROWTH THROUGH TECHNOLOGY LEADERSHIP 33.7 29.4 25.1 20.8 16.2 26.3 26.5 26.8 30.1 36 1.51 1.6 Americas 50% 45% 28% 100 27 1.05 0.97 0.86 18 0.73 0.85 1.2 40% 75 0.8 20% 20% AsiaPacific Europe 14% 50 11.5 9 0.33 0.50 0.46 0.4 0.19 28% 28% 23% 25 Japan 94 95 96 97 98 99 00 01 02 03 0 94 95 96 97 98 99 00 01 02 03 0 8% 93 7% 98 9% 03 0 NET REVENUE Dollars in billions DILUTED
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Monograph on the Apple Business Model @2003 Introduction. In 1984, Apple and the Macintosh challenged the world with the dramatic portrayal of a revolutionary woman hurling a hammer at an image of the establishment. With the Twentieth Anniversary of that event approaching, now is a good time to take a look back at this revolution and take stock of the new revolution that the Mac OS X operating system offers. Despite Time Magazine's 80 Days That Changed The World, it would appear that Apple
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Business Information Systems in Your Career C H A P T E R 1 STUDENT LEARNING OBJECTIVES After completing this chapter, you will be able to answer the following questions: 1. How are information systems transforming business, and what is their relationship to globalization? Why are information systems so essential for running and managing a business today? What exactly is an information system? How does it work? What are its people, organization, and technology components? How will a
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brand and take advantage of the huge growth potential in these markets whilst creating larger profits to be reinvested in quality, their people and technological advancement. Contents 1. Introduction 5 1.1 Report objectives 5 1.2 Company Overview 5 2 Analysis 6 2.1 External Analysis 6 2.1.1 Macro-Environment PEST 6 2.1.2 Industry Analysis 7 2.1.3 Porter’s Competitive Forces 8 2.1.4 Intra-industry Analysis- Strategic Groups 9 2.2 Internal Analysis 10 2.2.1 Strategic Business
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CONNECT FEATURES Interactive Applications Interactive Applications offer a variety of automatically graded exercises that require students to apply key concepts. Whether the assignment includes a click and drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require
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[pic] Post Graduate Division International College of Business And Technology 31,33, Hotel Road, Mount Laviniya, Sri Lanka. University Center Code: 2526 A COMPREHENSIVE STUDY OF MARKETING MIX FOR THE SUCCESS AND SUSTAINABILITY OF CANINE DE-WORMER TABLETS MARKET IN SRI LANKA By Nirmana Lasith Jayatunge Roll No : 540686708 A project report submitted in partial fulfillment of the requirements for Master of Business Administration Of Sikkim Manipal University, INDIA Sikkim-Manipal
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EU 7th Framework Programme for RTD European Commission I nform ati on S oc i et y and M ed ia Europe Direct is a service to help you find answers to your questions about the European Union New freephone number * 00 800 6 7 8 9 10 11 Certain mobile telephone operators do not allow access to 00800 numbers or these calls may be billed. In certain cases, these calls may be chargeable from telephone boxes or hotels. «The views expressed are those of the authors and not necessarily those of the
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Retailing in the 21st Century Manfred Krafft ´ Murali K. Mantrala (Editors) Retailing in the 21st Century Current and Future Trends With 79 Figures and 32 Tables 12 Professor Dr. Manfred Krafft University of Muenster Institute of Marketing Am Stadtgraben 13±15 48143 Muenster Germany mkrafft@uni-muenster.de Professor Murali K. Mantrala, PhD University of Missouri ± Columbia College of Business 438 Cornell Hall Columbia, MO 65211 USA mantralam@missouri.edu ISBN-10 3-540-28399-4
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analyses of the international restaurant industry provides an overview of the industry and reveals the conditions that impact competitiveness and profitability of the industry’s players. The industry is split in two sectors: full-service restaurants (FSR) and limited-service restaurants (LSR). FSRs typically have a wait-staff; LSRs do not have wait-staff. The top five countries, in terms of total number of foodservice outlets, are: China, India, Brazil, Japan, and the US. The industry is of low
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