assessment of the utility of an offering based on perceptions of what is received and what is given * Value = quality / price * Value = benefits expected / benefits received * A Market is a group of customers with homogenous (similar) needs/wants * Geographic markets * Product markets * Demographic markets * Players in the market are: * Customers, consumers * Clients * Partners * Society * Ethics: a set of moral principles that
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PRODUCT MANAGEMENT INTRODUCTION TO PRODUCT MANAGEMENT Role and Scope of Product Manager Role of Product Manger Responsible for marketing of individual products or product lines • Creation and conceptualization of strategies for improving and marketing the assigned product line or brands. • Projection and determination of financial and operating plans for such products. • Monitoring execution and results of plans, with possible adaptation of tactics to evolving conditions. Scope of Product
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Objective of the thesis: The main objectives of the thesis are to analyse present market situation of the chosen company concerning its marketing management problem, to analyse the market and to develop marketing plan according the results of analyses. Approach and methods used: 1. Literature search on all relevant topics (marketing strategy, marketing plan, market analyses etc.), 2. current situation and market analyses, 3. proposals of marketing plan. Methods: All relevant methods of
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Abstract: Process industries, especially textile industries, have automatic machinery which are highly inflexible and have high volume/low variety products. This nature of the textile industry makes implementing lean manufacturing techniques a challenge; hence implementing lean techniques in a textile industry has been taken up as a challenge. We have chosen a combination of value stream mapping (VSM), 5S, kanban, kaizen, poka-yoke, and visual controls to improve the processes. The findings of
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A Project Report On EVENT MANAGEMENT Submitted By: Mayur .A.Ghunkikar Roll #7920 MMS II Second Year Masters In Management Studies (IV–Semester) Oriental Institute Of Management Studies To the University of Mumbai In Partial Fulfilment Of MMS Academic Year: 2008-2009 CERTIFICATE This is to certify that, the project assigned on ‘Event Management’ has been successfully completed by Mr. Mayur .A. Ghunkikar of Oriental Institute of Management Studies, Vashi.
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HUMAN RESOURCE MANAGEMENT INSTITUTE PEARSON BTEC HND IN BUSINESS – HRM/MANAGEMENT UNIT NO: 15 UNIT TITLE: MANAGING BUSINESS ACTIVITIES TO ACHIEVE RESULTS UNIT CODE: J/601/0946 NAME: MOHAMED ABOOBUCKER JAZEER AHAMED ASSIGNMENT TITLE: MANAGING BUSINESS ACTIVITIES Introduction The Managing Business Activities has included term Managing and Business Activities. The Business Activities is any actions undertaken by individuals or companies, such as buying, selling, marketing, or any activity
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Chapter 5 Pricing strategies LEARNING OBJECTIVES After reading this chapter you will: n n appreciate the strategic significance of pricing decisions in marketing strategy understand the approaches to pricing of the economist and accountant, together with their contributions and limitations in the context of the price setting process n apply a framework to pricing decisions based around the key inputs to these decisions n understand the main pricing methods and their relative advantages and disadvantages
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1st Edition Student Workbook BSBCUS501C Manage quality customer service 1st Edition 2011 Part of a suite of support materials for the BSB07 Business Services Training Package Copyright and Trade Mark Statement © 2011 Innovation and Business Industry Skills Council Ltd All rights reserved. Apart from any use permitted under the Copyright Act 1968, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic,
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Mclay s2840946 Supervised by Alex Robson and David Rynne Contents Introduction p 3 Defining the economic principles of natural monopoly infrastructure assets and the benefits/costs of privatisation p 3 The pros and cons of direct regulation p 5 Where commercial negotiation has been successful and the difference between commercial negotiation with government owned corporation
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AFGE 2013 Issue Papers Table of Contents Another Manufactured Crisis: What’s Next in the Fiscal Showdown………1 Federal Pay……………………………………………………………….…..…..4 Federal Employees’ Health Benefits Program……………………………….15 Official Time for Federal Employee Union Representatives………….........22 Arbitrary Cuts in Civil Servants………………………………………………..26 Sourcing: Complying with the Law……………………………………….......31 Capping Taxpayer-Funded Service Contractor Compensation……………43 Transportation Security Administration
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