NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY FACULTY OF COMMERCE GRADUATE SCHOOL OF BUSINESS EMBA MARKETING MANAGEMENT Prepared by Mrs O Gwate-Hall 2012 EMBA MARKETING MANAGEMENT MODULE 1. THE MARKETING CONCEPT Business philosophy has experienced three major shifts during the history of commerce
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PAPER 3.5: MARKETING MANAGEMENT – M.B.A. III Sem UNIT 1 Modern Marketing Concept: Social Marketing concept – Approaches to the study of marketing – Marketing segmentation – Meaning – Bases for segmentation, benefits – Systems approach – Features of industrial, consumer and services marketing. UNIT 2 Marketing Environment: External factor – Demographic factors – Internal factors – Marketing mix – Four P’s marketing. Consumer Behaviour: Meaning and importance – Consumer
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halt without the support of such information systems. Support of Business Decision Making . Information systems also help store managers and other business professionals make better decisions. For example, decisions about what lines of merchandise need to be added or discontinued and what kind of investments they require are typically made after an analysis provided by computer-based information systems. This function not only supports the decision making of store managers, buyers, and others, but
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Human Resource Information system UNIT:1 Introduction: Data & Information needs for HR Manager; Sources of Data; Role of ITES in HRM; IT for HR Managers; Concept, Structure, & Mechanics of HRIS; Programming Dimensions & HR Manager with no technology background; Survey of software packages for Human Resource Information System including ERP Software such as SAP, Oracles Financials and Ramco‘s Marshal [only data input, output & screens]; Learning Objectives: After reading this chapter
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Accounting FOR DUMmIES 4TH ‰ EDITION By John A. Tracy, CPA Accounting For Dummies®, 4th Edition Published by Wiley Publishing, Inc. 111 River St. Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical
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CHANGE MANAGEMENT (MGMT625) Table of Contents Lecture # 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. Topic Page # Course Orientation ................................................................................................. 1 Benefits and Significance of Change Management ............................................... 5 Kurt Lewin Model: Assumptions and Implications
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Strategy Formulation Capstone Project Contents INTRODUCTION 3 Company Background 3 Strategic Overview 3 Initial Analysis of Objectives 5 EXTERNAL ANALYSES 6 Environmental Scan 6 Political 7 Economic 7 Social 7 Technological 7 Environmental 8 Legal 8 Three Future Trends 9 Scenario 1: Shift from Hardware to Software Focus 9 Scenario 2: Cloud Computing 12 Scenario 3: Developing markets 14 INTERNAL ANALYSIS 15 Resource-Based View Analysis 15 Tangible Resources
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Real Estate Development and Investment Founded in 1807, John Wiley & Sons is the oldest independent publishing company in the United States. With offices in North America, Europe, Australia and Asia, Wiley is globally committed to developing and marketing print and electronic products and services for our customers’ professional and personal knowledge and understanding. The Wiley Finance series contains books written specifically for finance and investment professionals as well as sophisticated
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These departments function in isolation and have their own systems of data collection and analysis. In enterprise way the entire organization is considered a system and all departments are its sub system, each sub system knows what others are doing , why they are doing and what should be done to move the company towards common goal. If the information that is generated is accurate, timely and relevant, then the systems will go a long way in helping the organization to realize its goals What is ERP?
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Management Information Systems Course Notes Compiled by: Stephen Katoto For: MASINDE MULIRO UNIVERSITY OF SCIENCE & TECHNOLOGY Table of Contents 1.0 The Information Systems Revolution 1 A. Why Information Systems? 1 B. Contemporary approaches to Information Systems 2 C. Other current Trends in Information Technology 4 2.0 The Information systems Revolution 9 A. The New Role of Information Systems in Organization 9 B. Learning to use information systems: New
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