Strategy and Positioning Of Gatorade Pops MKT 421 October 20, 2014 Frederick Beiermeister Overview of the Organization The Gatorade Company, Inc. is a manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that
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A PROJECT REPORT ON A Study on marketing mix & competitive analysis of “Pure it” (HUL) Submitted By: Smruti Ranjan Das Roll No. 049 PGDM-RM 2009-11 UNDER THE GUIDANCE OF Dr. R. Padmaja (Assistant Prof. Marketing) IN PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT (RETAIL & MARKETING) INSTITUTE OF PUBLIC
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PAGES 1. Executive Summary 2 2. Current Marketing Situation 3 2.1 Market Description 3 2.2 Product Review 4 2.3 Competitive Review 4 2.4 Channels and Logistic Review 5 3. Shot Analysis 6 3.1 Strength 7 3.2 Weakness 7 3.3 Opportunity 7 3.4 Threats
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1. Introduction 3 1.1. Background to organization 3 1.2. Financial information of organization 3 2. Situation Analysis 4 2.1. SWOT Analysis 4 2.2. PESTLE Analysis 6 2.2.1a Policies that implicate the product 6 2.2.1b influences on consumer purchase 6 2.2.2 Economy Environment 7 2.2.2a. impact of inflation 7 2.2.2b. GDP influence on the product 7 2.2.3. Socio-Culture 7 2.2.4. Technological 8 2.2.5. Environmental 8 2.3. Five forces 8 3.0. Marketing strategy 10 3
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1. The use of SWOT Analysis could have helped Electronic Arts (EA) to identify its strengths, weaknesses, opportunities, and threats. Particular, if EA used the SWOT analysis they would identify the weaknesses in their management style. The EA managers are profit and productivity driven while the developers are driven by creativity and freedom. EA managers often demand unrealistic deadlines, set up unfair bonus distribution system and deprive the original developers of freedom and creativity. All
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to ensure the success of a business venture. Explain a new business venture that you intend to undertake. Your strategic plan should cover the following considerations: * Nature of business venture * Analysis of the internal/external environment * SWOT analysis in relative comparison to current competitors * Your intended business strategy * Justification to support your intended strategy
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customers. The information gathered from data mining can let a large company learn what their customers want and how they want it. It can also benefit large companies get to know their employees, the company can learn how to satisfy their employees and then they might work better. Showing employees that a big company knows a little bit about them gives the impression that the company cares. When employees think that the company cares they tend to work better. With processes that have benefits, there
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use ecommerce system the Company needs one server to be .NET framework, one server to be SQL server 2005/2008, the company has to be Windows 2008 with R1 or R2. Ecommerce system is built on Microsoft stack, and to ensure the security on the system the webserver would be on DMZ and the database would be on the trust network. When developing this program customers want to see how Kudler Fine Foods promote their products and how they will cater to those ones that uses and buy the most products from their
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Executive Summary……………………………………………………………………. 3 2. Background 3 3. Strategic Focus and Plan 3 Mission Statement 3 Goals 3 Competitive Advantage 4 4. Situation Analysis 4 SWOT Analysis 4 Competitor Analysis 5 Company Analysis 6 Customer Analysis 6 Industry Analysis 6 5. Market-Product Focus 6 Marketing and Product Objectives 7 Target Markets 7 Points of Difference 7 Positioning 8 6. Marketing Program 8 Product Strategy
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