Micro and Macro Environmental factors. The marketing environment also impacts to the organization. This can be mainly classified in to two types as Micro Environment and Macro Environment. Micro Environmental Factors Customers Suppliers Banks and Financial Institutions Owners Competitors Public Customers These are the people who consume goods and services from the organization. This may be an individual or an organization purchases a product for its own consumption of the products
Words: 1282 - Pages: 6
Assessment task 1 2) Explain Britvics micro and macro environment The micro environment is the internal factors of an organisation which the business has control over. “The forces close to the company that affect it’s customers – the company, the market channels firms, customer markets, competitors and publics” (Kotler, 2012) Customers – Britvic supply to over 50 countries world wide. They supply to the hospitality trade as well as in small local shops, supermarkets and vending machines in leisure
Words: 550 - Pages: 3
marketing” 3 1.1 VARIOUS ELEMENTS OF MARKETING PROCESS: 3 1.2 EVALUATE THE BENEFITS AND COSTS OF A MARKETING ORIENTATION FOR A SELECTED ORGANIZATION: 4 TASK 2: 5 REPORT on “The Concept of Segmentation, targeting and positioning” 6 2.1 Macro and Micro environment Factors Which Influence Marketing Decisions 6 2.2 Segmentation Criteria to be used for Products in different Markets 8 2.3 TARGETING STRATEGY FOR A SELECTED PRODUCT/SERVICE 9 2.4 HOW BUYER BEHAVIOUR AFFECTS MARKETING ACTIVITIES IN DIFFERENT
Words: 4090 - Pages: 17
will be introduced. The four stages are Situation Analysis, Marketing Strategy, Marketing Mix Decisions, finally Implementation and Control. Let’s begin with Situation Analysis. This step is often considered as the most essential part of a Marketing Plan. “It creates an overview of the organization that will lead to a better understanding of the factors that will influence its future.” (Lorette, 2013) When a company is making a ‘situation analysis’ they usually observe internal and external factors
Words: 1797 - Pages: 8
hypotheses derived from the two dimensions of the Uppsala model will be applied in SEC case. The first hypothesis is that the shorter the psychic distance between SEC’s home environment and target markets, the earlier will SEC establish foreign activities in those markets and vice versa. This hypothesis will be tested on a the macro-level with regards to the geographical distribution of Korean1 outward FDI and will be tested again during the internationalization process of SEC in two target markets-China
Words: 11371 - Pages: 46
| Contents Introduction 2 Strategic Management 3 Strategic ‘fit’ of the ECBM 4 Environmental Analysis 5 The Micro Environment 7 Resources Analysis (Strategic Capability) 9 Evaluation of the Strategy 10 Future Strategic Options 11 Internal development 11 External Development 12 Evaluation of the Strategic Options 13 Corporate Social Responsibility
Words: 3473 - Pages: 14
customers demand, companies should pay more attention to their strategies for marketing. From marketing text books, we can find plenty of strategies and methods to help companies to distinguish their target market, for example macro and micro environment analysis, SWOT analysis, marketing mix and STP strategy, etc. Enterprises will benefit from using these theories and increase market share or profit. In the following research, the marketing strategies and features will be outlined and identified with
Words: 2675 - Pages: 11
predict its environment, or in other words, to predict the factors that characterise its environment. These factors are usually classified into two groups (Bourgeois, 1980) i.e. ‘‘general’’ and ‘‘task’’ external business environmental factors. • Micro Environment (General External Business Environment ) The Micro environment is a relatively remote environment and the elements that compose it have an indirect influence on the organization. This environment is typically composed
Words: 849 - Pages: 4
by Industrial Revolution • Focus on relationship between micro-, meso-, and macro-level processes • Early sociological theorists: Emile Durkheim, Karl Marx, Harriet Martineau, Max Weber, W.E.B. DuBois • Use of scientific method to test ideas Ballantine, Roberts, and Korgen. Our Social World: Condensed, Fourth Edition. © 2015 SAGE Publications Three Sociological Traditions • Scientific sociology focuses on pure, objective analysis, modeled on natural science • Humanistic sociology focuses
Words: 2442 - Pages: 10
major companies that do not have some kind of CSR agenda. The role of CSR in the oil and gas industry has been at the forefront of promoting the idea of CSR. The oil companies today devote attention to sensible issues related to the society and environment in which they operate. The main reason why the companies today try to behave, or at least try be seen as behaving more responsible, is that such behavior is favorable to their financial success. Hence, although they behave more responsible to some
Words: 1634 - Pages: 7
