MARKETING CASE STUDY MATCHING DELL SUBMITTED BY: GROUP C2 Aniruddh Singh Rathore Himanshu Arora Jeevan James Raghavendra B Shenoy Ramya Dadi 1. Executive Summary Dell Computer Corporation is one of the world’s largest computer systems companies. Since its establishment in 1984, Dell has been selling personal computer systems with a great after sales support. It designs and customizes products and services according to the requirements
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Dell Strategic Management Assignment/Case Study Solution Dell Strategic Management Assignment/Case Study. It reviews the organizational structure, vision, mission, SWOT, PESTEL Analysis, Strategic Group Map Competition and Product Positioning Map of Dell. This is a sample paper. If you like to order your own paper, please Click Here Introduction This report undergoes a strategic management overview of Dell, one of the leading PC vendors of the world with a unique operations model focusing on built
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options 9. Recommend Strategy – medium term 10. Strategic Marketing Mix – 4ps – Action Plan (Box) 11. Managing and developing strategic direction e.g. performance measures, control etc. 12. References Executive Summary Company Background Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application
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continuously changing. Due to the change, sales of desktops are falling while sales of laptops, mobiles and other handheld devices are increasing. Part of the new strategy of Intel is new logo, redesigned to show that Intel is moving forward. Intel uses the customer groups to test its predictions. Intel was implementing a series of new products for instance a home entertainment platform with film, TV, music and games. Intel’s another strategy has a strong focus on marketing finding out what customers want
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2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com Hewlett-Packard Company ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that
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Apple Computer, Inc. Company Profile Reference Code: 108 Publication Date: Nov 2006 www.datamonitor.com Datamonitor USA 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t: +49 69 9754 4517 f: +49
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AND GLOBAL POSITION 3 Advanced Micro Devices, Inc. is ranked as the as the world’s second largest PC chipmaker with a market share of just 17%, far behind Intel Corp. with 81% of the market (Buckman and Williams 2001, 1). However, in 2000 AMD’s sales jumped 63% to $4.6 billion, producing $983 million in net income and its first profitable year since 1995 (Streetwalker 2001, 1). AMD owns engineering, manufacturing, warehousing and administrative facilities where it produces not only PC chips
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| Hewlett-Packard. Strategic Analysis. | | Yatsenko Dmitriy, Sultanov Teymur, Iskenderov Vasif 4/30/2012 | Contents History 2 Mission Statement Analysis 2 Customer Loyalty 2 Profit 2 Market Leadership 2 Growth 2 Employee Commitment 2 Leadership Capability 2 Global Citizenship 2 Industry and Competitive Analysis 2 Dominant Economic Characteristics 2 Driving Forces 2 Key Success Factors 2 Five Forces Analysis 2 Rivalry Between Firms 2 Force of Buyers
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Originally Apple Computer, the company was renamed Apple Inc. in 2007 to signify its enlarging its pie from merely selling high-end computers to include iPod, iPhone and now iPad. Apple Inc. is by far the largest company in the world by market capitalization. At $565 billion (INR 28.25 trillion!) it pips Exxon Mobil, the largest upstream oil company in the world, worth $408 billion! 2. APPLE: BRIEF HISTORY Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976
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Apple iPhone Table of Contents Introduction 3 Changes and Implications 4 Technology’s Rapid Development 4 Applications’ Rising Importance 6 Economical Situation 7 Smartphones as Substitutes 10 Smartphones as a “Trend” 12 Conclusion and Future Outlook 13 Bibliography 14 Appendix 16 Introduction As we step into a new decade, we are experiencing tremendous changes in the technological environment with constantly emerging advancements. Innovations are appearing everyday in
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