diversified communications and media company, Rogers Communications is engaged in three primary lines of business through its wholly owned subsidiaries: Rogers Cable, Rogers Wireless and Rogers Media. The company is Canada’s largest wireless provider of cable television services and the provider of high-speed Internet access, telephony services and video retailing. Challenge When Rogers sought to expand its cable customer footprint in Atlantic Canada, it was uncertain whether the same marketing strategy
Words: 432 - Pages: 2
pursue an integrated marketing communications approach? What was the promotional objective as it repositioned itself in the "synchronized commerce" market space? Integrated market communication was required in order to get the maximum business out of the market. It was important for UPS to make the market understand that they are not only the package delivery company but they do so much more than just the package delivery. “Synchronized commerce” the name was given to this marketing model / market
Words: 989 - Pages: 4
DEVELOPING A MARKETING PLAN: A Template for Analysis and Strategy This template is designed for the analysis and planning phases of global marketing strategy development. Students must conduct “real” research for completing a substantial and coherent marketing plan. First, you will develop a comprehensive customer, competitor, organizational and environmental analysis. This entails the next stage for an effective marketing mix strategy
Words: 1033 - Pages: 5
E-MARKETING OPPORTUNITIES AND CHALANGES Topic: E-CRM By, Gowthami Budarapu ABSTRACT: Customer Relationship Management (CRM) is a way to identify, acquire, and retain customers - a business' greatest asset. By providing the means to manage and coordinate customer interactions, CRM helps companies maximize the value of every customer interaction and in turn improve corporate performance. E-CRM, or electronic Customer Relationship Management, is an integrated online sales,
Words: 2470 - Pages: 10
MA Marketing Communications Module 4MMC7A7 Managing Marketing Communication Kliatchko (2008) argue that, “the rise of digital technology means that content creation is no longer exclusive to media firms and marketers.” Content Introduction--------------------------------------------------------------------------------3 IMC Overview----------------------------------------------------------------------------3 Digital Technology Means
Words: 4542 - Pages: 19
1.0 Introduction: 1.1 Purpose of the Report: The report is the first phase of a modified integrated marketing and communication plan for a new treadmill called Digi-Sprint. 1.2 Description of Digi-Sprint: Digi-Sprint is the only treadmill that has a retractable integrated touch screen computer with Wi-Fi, voice reader and webcam. The screen is retractable to fit the different consumer’s different needs as some would prefer to have the screen at a distance while others prefer it to be at a close
Words: 3496 - Pages: 14
Case Summary: “Make every interaction meaningful” is the Marriott philosophy. Not quite an easy challenge for the multitude of Marriott brands and the abundance of campaign management tools used to contact customers spread all over the world. With over 3,200 hotels and resorts under 19 brands in 68 countries, the company was founded by J. Willard Marriott in 1927, which began from a roadside root beer stand to an $11 billion industry on just about anything involved in running a hotel. Despite
Words: 765 - Pages: 4
Digital marketing campaign Strategy of Fanta Digital marketing campaign Strategy of Fanta FANTA Jags Team: John Devery, Andrew Ambat, Glenn Power, Shane Moloney Digital & Social Media Marketing and Sales Joe Wilde By Jags Team: John Devery, Andrew Ambat, Glenn Power, Shane Moloney Digital & Social Media Marketing and Sales Joe Wilde By TABLE OF content Introduction 2 History of Fanta 2 List of Main competitors 3 Fanta’s Branding Strategy 4
Words: 2255 - Pages: 10
Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. This strategy, when built in a rational and intelligent manner, will reflect other business considerations (overall budget, brand recognition
Words: 1640 - Pages: 7
(3 countries) and South America (1 country). This represents a total of 56 countries in which the Gucci Brand operates. The marketing/PR campaign that I am about to critically analyse is called the Gucci Cruise campaign (for their handbag range), it was launched in 2011 via several media forms: TV, internet and print, the focus of my analysis would be on the print campaign. Gucci products are held in high esteem by its target audience and caters to a particular high end segment in most countries
Words: 1865 - Pages: 8
