Appendix SONIC MARKETING PLAN AND EXERCISES The Marketing Plan: An Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch an innovative new product or increase sales to current customers. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies put together marketing plans for initiatives
Words: 7341 - Pages: 30
ensure data is clean and up to date, and strategic decision-makers are identified. 5. Develop and agree your strategic proposition(s) - with reference to USP's, UPB's, competitors, positioning, product mix, margins, etc. 6. Design your communication(s) and method(s) to generate enquiries. 7. Design your response and sales processes and establish or provide required capabilities. 8. Design and provide your required monitoring, measurement and reporting systems. 9. Implement your
Words: 3398 - Pages: 14
Toyota Prius; Marketing Communications Plan Prepared by ANDiDAS.COM Contents: Executive Summary 3 Introduction 3 The Automobile Market 4 Figure 1: UK new Car Market by Volume and Value, 1997-2001 4 Figure 2: Leading Suppliers of Cars to the UK Market, 2001 5 Figure 3: Main Advertising Expenditure on Car Brands, 2001 5 Prius Target Market 6 Demographic 6 Psychographic 6 Geographic 7 Toyota 8 SWOT Analysis 8 Campaign Objectives
Words: 6727 - Pages: 27
BRANNIGAN FOODS STRATEGIC MARKETING PLANNING IE Business School Juan Manuel Restrepo Davies Mª Concepción Aragonés Cabeza IE Business School PROBLEM STATEMENT Bert Clark, vice-‐president and general manager of Brannigan Food Soup’s Division
Words: 5173 - Pages: 21
Integrated Marketing Communications Review Chapter 1 The communication Process * The sender= the person who initiates the message * The receiver= the person whom a message is directed * The message= the verbal/ nonverbal content that must be encoded by the sender and decoded by the receiver * Noise= anything that interferes with the accurate expression or reception of a message * Feedback= the response from a receiver indicating whether a message has been received in its intended
Words: 1444 - Pages: 6
Public Relations Campaigns are increasingly used by states, non-government organisations and multinational companies to achieve specific objectives, purposes or goals, especially to improve the situations, to exploit the target markets or to solve problems of the organizations. Theoretically, a PR campaign has been defined as a “concerted effort of an organization to build socially responsible relationships by achieving research-based goals through the application of communication strategies and the
Words: 4484 - Pages: 18
Executive Summary…………………………………………………………………………P.1 2. The Challenge………………………………………………………………………………..P.2 3. Situation Analysis……………………………………………………………………………P.3 3.1 PEST Analysis……………………………………………………………………………P.4 3.2 SWOT……………………………………………………………………………………..P.5 4. Market segmentation………………………………………………………………………P.6 5. Market Positioning………………………………………………………………………….P.8 6. Alternative Marketing Strategy…………………………………………………………….P.9 7. Product……………………………………………………………………………………P.10 8. Price…………………………………………………………………………………………P
Words: 3895 - Pages: 16
FORWARD Charmond laundry services is a laundry company with expertise in washing, dry-cleaning, pressing and delivery. Based on our vast work experience in laundry, we have an in-depth knowledge of current scopes of work, through which we determine the exact requirements to execute laundry services Professionally and competently. This documentation aims to report the procedures to be used in executing the laundry, we have high quality tools
Words: 4264 - Pages: 18
BRANNIGAN FOODS STRATEGIC MARKETING PLANNING IE Business School Juan Manuel Restrepo Davies Mª Concepción Aragonés Cabeza IE Business School PROBLEM STATEMENT Bert Clark, vice-‐president and general manager of Brannigan Food Soup’s Division
Words: 5173 - Pages: 21
Brannigan Foods Case Study Exercise 1. BRANNIGAN FOODS STRATEGIC MARKETING PLANNING IE Business School Juan Manuel Restrepo Davies Mª Concepción Aragonés Cabeza 2. IE Business School PROBLEM STATEMENT Bert Clark, vice-‐president and general manager of Brannigan Food Soup’s Division, has to decide which of the four alternative plans his team members have proposed should be implemented in order
Words: 5198 - Pages: 21
