MKTG 1199 MARKETING PRINCIPLES KOH SHAOXUAN JEREMY 3348551 CHUA ZHEN QIANG 3348427 ZALIKHA BTE ZANUDIN 3348751 LOKE JIE YING ANGELA 3348602 Table of Contents Introduction 2 Section A for question 1 4 Type chapter title (level 2) 5 Strength, Weakness, Opportunities, Threat (SWOT) Analysis 6 Section B for question 2 4 Product/Market Expansion Grid 5 Product/Market Expansion Grid Cont’
Words: 2949 - Pages: 12
report The report titled as, “Marketing Activities of DHL”, is to be submitted on 18th August 2008 to the course instructor Nazia Nabi (Lecturer, School of Business) who authorized and assigned us to do this report. Background of the report The report titled as, “Marketing Activities of DHL”, is originated from the partial requirement of the course Services Marketing. It is actually a joint student – faculty learning experience, where the students learn the Marketing Activities of several business
Words: 5397 - Pages: 22
CURRICULUM VITAE (CV) FOR PROFESSIONAL STAFF 1. Name: Golam Morshed Specialized Area : Communication & Media Specialist 2. Date of Birth: 20 October, 1973 Nationality: Bangladeshi 3. Education: • From: 2000 To: 2002 MBA in Major Marketing from American International University of Bangladesh (AIUB), Dhaka • From: 1992 To: 1996 Honors (Major in Management) from National
Words: 1501 - Pages: 7
happened with me during this project. The immense help and support received from Integrated Advertising Services FZ. LLC. overwhelmed me during the project. Much of my work to make this report would not have been possible without the constant guidance and support of certain key-people. I would like to express my deep-felt appreciation and gratitude to Mr. Mohd. Nayeem Siddiqui - Sr. Manager, Online Ads Sales at Integrated Advertising Services FZ. LLC., Dubai, UAE for giving me this opportunity. I
Words: 6770 - Pages: 28
Topic Paper: Social Media Trends In China Investigate the Microblogging—Sina Weibo Heng Zhang Digital Strategic Communication East Tennessee State University Introduction Social media channels continue to grow in popularity across China in recent years. For a country with over 1.35 billion inhabitants, using social media has become a key way for individuals and businesses to communicate. Of all the Chinese social media products to join the market in the last few years, none has had as
Words: 2353 - Pages: 10
Marketing Management MKTG5561; SE-2, 2015, Seminar 1 Dr Richard L. Gruner Assistant Professor 1 What is Marketing to you? 2 How many marketing messages are we exposed to every day? 3 3000-20,000* every day. most days of your lives. *Source:fluiddrivemedia.com/advertising/marketing-messages/ 4 5 So what can be done? 6 7 8 9 10 ...too often messages fail to stand out. 11 12 But marketing is not just about B2C communications.
Words: 2301 - Pages: 10
ASB-3101 HUMAN RESOURCE MANAGEMENT Credits: 10 Contact hours: 23 Semester: 1 Pre-requisites: ASB-2104 Module organiser: Sally Sambrook Note: This module is available through the medium of Welsh (ACB-3101). Aims: To examine issues and developments in the field of contemporary human resource management (HRM). To develop an understanding of the complex issues facing human resource (HR) specialists and line managers in meeting their responsibilities for selecting, deploying, training
Words: 9120 - Pages: 37
Advertising and Communications – Final Assignment Table of Contents Define your product 2 What is its function? 3 What problem or opportunity does it solve? 4 What is its name? 7 Reaching your audience 8 Who is your target audience? 9 What drivers will they respond to? 10 Delivering the message 11 What Integrated Marketing Communications mix will you select? 11 What specific media will you use? 14 Regulatory issues 15 What
Words: 4710 - Pages: 19
The influence of new media PR campaign in changing and reshaping public’s attitudes about a brand (BP). Introduction BP (British Petroleum) is a British multinational oil and gas company headquartered in London, England, United Kingdom incorporated on April 14, 1909, is an integrated oil and gas company. The company provides its customers with fuel for transportation, energy for heat and light, lubricants and the petrochemicals products used to make everyday items as diverse as paints, cloths
Words: 3092 - Pages: 13
Case Analysis Victor F. Hogan The George Washington University PSPR 6210: Corporate Social Responsibility July 15, 2012 Starbucks serves a total of four billion paper cups to their customers each year. During Earth Month 2010, Starbucks created a way for their customers to make an environmental impact and try reusable mugs. If one Starbucks customer switches to reusable mugs, then that one person saves seven trees each year. The Starbucks public relations team developed an integrated communications
Words: 1133 - Pages: 5
