Date: 04-19-2015 The New Frontier: Data Analytics (Course title: Info System Decision Making) Professor: Clifton Howell Student: Deep Ajabani Data analysis is the process of finding the right data to answer your question, understanding the processes underlying the data, discovering the important patterns in the data, and then communicating your results to have the biggest possible impact. Analytics have been used in business since the management exercises were put
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(Mr) Question Direct marketing has been one of the fastest growing areas of distribution over the past 30years. With reference to various forms of direct marketing, account for direct marketing’s increasing success. Introduction Kotler P et al (2012) defines direct marketing as direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships. Kayode O (2014) further defines direct marketing as the process involved
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Social Marketing Campaigns and Children’s Media Use Social Marketing Campaigns and Children’s Media Use W. Douglas Evans Summary Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products
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companies. The purpose of this report and analysis of the research literature is to get the clearer and broader picture of sponsorship and how the company Fresh Fruit Soda can gain the confidence and loyalty of its customers in order to establish and expand its business. The brand Fresh Fruit Soda is a new and emerging brand in the market whose target audience is the drinkers who are fond of frizzy drinks. This paper will help and identify different marketing strategies and opportunities for the brand
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............................ 3 INTRODUCTION ................................................................................................................................. 4 PART 1: OVERVIEW – INTERNET PROPERTIES & MARKETING IMPLICATIONS .................. 6 Website analysis................................................................................................................................. 6 Web and other online content ..........................................................
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A Case Study of Noir Authors: Lea Tae-Mee Søndergaard Nielsen (282853) Gro Anna Haldrup Skovbjerg (282834) Supervisor: Michael Hübertz Characters: 98.895 Date: May 5th 2010 BA in Marketing and Management Communication Aarhus School of Business 1 Executive Summary This thesis seeks to shed light on the challenges companies face when attempting to promote their CSR endeavours and suggests how they can communicate a credible CSR message
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MGMT 20027 Internet and Electronic Marketing Assessment Item1 Written Assessment Web Case Study: Facebook and small business Executive Summary As social media has grown, the amount of virtual communities (VC) and consumer-generated contents have increased and established its power. This provided marketers so many opportunities and advantages to convey their marketing survey or to plan and implement marketing strategies. However, due to enormous amount of data
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Strategic Marketing Management and customer portfolio analysis Contents Introduction 2 Importance of customer portfolio analysis 2 Value based model 3 Blue ocean strategy 6 Integrated Marketing Communications 7 Tools of IMC 8 Benefits 8 AIDA Model 9 Different strategies 11 Conclusion 13 References 14 Introduction This report is a case study of a consulting Firm Evernet based in Singapore. Evernet provides high quality consulting services in the market. Evernet basically
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Further than that is the analysis of how to reach out to new customers, markets, and increase the demand for their products. As the online marketplace expands and more and more consumers look to the virtual marketplace for products, services, and payment options, the opportunity to maximize exposure and business potential expands. Many businesses have an endless opportunity to expand to new markets, adapt the products they produce to expand market share, and modify their marketing plan to reach additional
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Classic Airlines Marketing Solution Jeanine M. Taylor MKT 571 April 9, 2012 Michael Wilson, MBA Classic Airlines Marketing Solution Classic Airlines is the fifth largest airline in the world with a fleet of more than 375 jets that serve over 240 cities with over 2,300 daily flights. Since it was incepted 25 years ago, the airline has grown to 32,000 employees. Though currently profitable, Classic has not gone unscathed by the challenges faced by the airline industry. Financially, increased
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