is a business strategy to select and manage relationship with the most valuable customers. The concept of CRM when seen in context of e-business called as e-CRM. It provides companies means for conducting personalized, interactive and relevant communication with customers across both traditional and electronic channel. E-CRM integrates traditional CRM and e-business application. It makes possible for an organization to extend its infrastructure to customers and partners in ways that offer new opportunities
Words: 4440 - Pages: 18
customers. A company will store information that is related to their customers, and they will spend time analyzing it so that it can be used for this purpose. Some of the methods connected with CRM are automated, and the purpose of this is to create marketing strategies which are targeted towards specific customers. The strategies used will be dependent on the information that is contained within the system. Customer relationship management is commonly used by corporations, and they will focus on maintaining
Words: 16602 - Pages: 67
two: conversations 1.4.1 1.4.2 1.4.3 1.4.4 Direct mail Store cards Vouchers Consumer trade shows 17 17 18 20 21 1.5 Stage three: experiential 1.5.1 1.5.2 Event sponsorship Editorial 22 22 23 1.6 1.7 Stage four: personal Financial Analysis 1.7.1 Budgeting 1.7.2 Breaking Even 1.7.3 Alternatives 24 24 24 26 27 28 29 1.8 1.9 Conclusion References 2 1.1 Introduction Killiney has been stagnant with regards to its brand image, identity and sales. It has not
Words: 5378 - Pages: 22
23 Issues involved 26 Failure 27 Impact Analysis Framework 29 Case Studies 34 Conclusion
Words: 7962 - Pages: 32
1. Primary research vs Secondary research 104 Primary data are data freshly gathered for a specific purpose or for a specific research Project. Primary research is research that's tailored to a company's particular needs. By customizing tried-and-true approaches — focus groups, surveys, field tests, interviews or observation — you can gain information about your target market. Primary research delivers more specific results than secondary research, which is an especially important consideration
Words: 3539 - Pages: 15
SAMPLE S T R ATEGIC BUSINESS PLAN Pipedream.com An Internet Sports Entertainment Portal This document was written by: eStrategyPartners.com "Business Solutions for eCommerce" The "Digital Coast's" leading ebusiness consulting firm, established on the belief that there is a critical need for objective and creative analyses of the strategic possibilities of eCommerce and Internet technology. eStrategy Partners provides both the strategic expertise of traditional management consulting
Words: 10425 - Pages: 42
Advancia-Negocia Abstract This paper aims at demonstrating that expatriates represent a specific target for companies as they tend to consume global brands during their stay abroad in order to avoid cultural shock and thus should be addressed with specific communication. The literature review articulates global brands and advertising with cultural shock, explained on the basis of Trompenaars and Hampden-Turner’s dilemmas’ theory. The qualitative method used in this research were 53 in-depth interviews. Results
Words: 3553 - Pages: 15
AMUL “THE BRAND OF INDIA” A Marketing Study Report An insight into the integrated marketing strategy behind the iconic Indian brand with the longest running ad-campaign. ACKNOWLEDGEMENT We would like to express the deepest appreciation to our Project guide and mentor Dr. S K Jain, Delhi School of Economics, who has the attitude and substance of a genius: he convincingly conveyed a spirit of adventure in regard to project, and an excitement in regard to teaching. Without his guidance
Words: 9378 - Pages: 38
Level 7 Diploma in Strategic Management and Leadership Assignment Unit 7006 Organisational Direction Tutor William Brown Written by Sean Reddaway Managing the Underground City The New York City Transit Authority (NYCTA) Reclaims its Subway Stations Contents Strategic Aims and Objectives 3 The overall strategic aim of the NYCTA is: 3 The specific aims of the NYCTA, (in ascending order of priority) are: 3 The strategic objectives of the NYCTA, (in ascending order
Words: 3248 - Pages: 13
Term Paper On Marketing Plan Name | ID | Abir Rahman | 111103041 | Fahad Hossain | 111112072 | Sharmin Kazi | | Khadiza Nahar | | Arafat Bin Mahbub | 111112015 | Julficar Jishan | 111112030 | LETTER OF TRANSMITTALL 31/Aug/13 Sarker Rafij Ahmed Ratan Course Instructor Introduction to marketing Faculty of School of Business and Economic United International University Subject: Submission of plan on “Creating a New business firm ”. Dear Sir, We would like your
Words: 5780 - Pages: 24
