Master Thesis in Marketing STRONG BRANDS How Brand Strategy and Brand Communication Contribute to Build Brand Equity THE CASE OF NAVIGATOR Student: Daniela Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho May, 2011 Master Thesis in Marketing STRONG BRANDS – How Brand Strategy and Brand Communication Contribute to Build Brand Equity: THE CASE OF NAVIGATOR 1 ABSTRACT In a world of global competition that we are living nowadays, brands are each time more
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American University of Sharjah Master of Business Management MBA 509 | Marketing Concepts Spring 2015 Marketing communication strategies and applications in the nutraceutical industry in UAE By Nadia B. Azzam ID 27379 Submitted to Dr. Mohammed Sajid Khan Submission Date May 31, 2015 1 Table of Contents 1.0. Introduction .......................................................................................................................... 3 2.0. Literature review
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Services Marketing March 2012 1 Index ActivoBank.............................................................................................................................................. 2 ActivoBank’ Service Distribution Channels .............................................................................................. 3 Gaps Model of Service Quality applied in ActivoBank .............................................................................. 6 Gap 0: Customer Gap ...
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of the IMC campaign is to tie the brand image with creative art in order to tell the brand story, strengthen Swatch‘s brand identity among the target audience (young students or professionals, aged 18-25) globally, and consistently incorporate different and relevant mediums (print ad, website, MTV – user-generated content, and online communities) to reach the target audience. The multi-country marketing analysis of The Swatch Group will aid in developing the IMC strategy and campaign for Swatch‘s
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lululemon athletica “Do you lulu?” Marketing Campaign 2011-2012 Table of Contents pg. 3 pg. 6 pg. 7 pg. 9 pg. 10 pg. 11 pg. 15 pg. 17 pg. 22 pg. 43 pg. 46 pg. 47 Introduction Executive Summary Research Objectives Situation Analysis Consumer Analysis Industry Analysis Broad Overall Analysis Strategies and Plans Timeline and Budgets Summary References and Appendices Introduction Bulldog Marketing is a marketing communications firm based out of Houston, Texas,
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..............................................3-4 2. Brief history of Coca-Cola.........................................................................4-5 2. Analysis of Internal and External Forces............................................................5 1. The Coca-Cola SWOT Analysis...................................................................5-7 1. Internal Forces............................................................................
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weaknesses IFE SWOT Matrix SPACE BCG IE matrix Grand Strategy Matrix QSPM Analysis Possible strategies Recommendations Strategic implementation and desired results Annual objectives (goal) and polices Evaluation Procedure Wednesday, March 23, 2005 © 2005 Tony Gauvin, UMFK Verizon Overview Verizon Communications Inc. is a provider of communications services with four operating segments: Domestic Telecom Domestic Telecom
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Instructor’s Name: Nell Walker NIKE, INC. NIKE, INC. BADM 180 - Final Product BADM 180 - Final Product Table of Contents Executive Summary 3 Overview 4 Situation Analysis 6 -Management Analysis 6 -Marketing Analysis 8 -Financials 10 -Summary 15 Works Cited 17 Appendix 37 -Quick Questions 37
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ENGAGING AUDIENCES: AN ANALYSIS OF SOCIAL MEDIA USAGE IN ADVERTISING A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Mass Communication in The Manship School of Mass Communication by Emily Fay Mabry B.S., Louisiana State University, 2008 May 2010 ACKNOWLEDGEMENTS The inspiration for this research emerged from the opportunity to live in New York City
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with marketing and sales. Within each of these sections we provide a summary of the current situation as well as our recommendations for New Balance moving forward in the wake of the Adidas/Reebok merger. The four core topics we were asked to analyze are addressed throughout the paper in the appropriate areas. In the overview of current operations we suggest that New Balance maintain its current strategy as a company focused on performance and operations rather than fashion and marketing, even
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