3 levels of the marketing environment, and how each could affect a business *Describe a SWOT analysis and its components *Outline several common metrics and why they are used *(Ch 3) Discuss the 2 different types of data, and 2 main research approaches Slide 3 Marketing MIX: 4ps product price place promotion Slide 4 Lots of competitors are coming in for Facebbok Need to use SWOT analysis in our plan Slide 5 1. Macro-Environment 2. Micro-Environment Slide7 Macro-Environment
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on Value chain analysis; Reports on Different Companies The article focuses on the main aspects of Value chain analysis. The activities entailed in the framework are discussed in detail, with respect to competitive strategies and value to the customer. The article includes tips for students and analysts on how to write a good Value chain analysis for a firm. Moreover, sources of findings information for value chain analysis have been discussed. The limitations of Value Chain analysis as a model have
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Chapter 1 Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques. It becomes both an art and a science as marketers strive to find creative new solutions to challenges in a complex marketing environment. In this book, the authors describe how top marketers balance discipline and imagination to address these new marketing realities. In the first chapter, they set the stage by reviewing important marketing concepts, tools, frameworks
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try and bring in more custom. This report looks at the extended marketing mix, segment and contexts. It will also include any recommendations on how the company could further improve the hotel and attract more customers. Review of Micro and Macro Environment Prior to deciding their corporate strategy, a business should carry out a full analysis of their micro environment. Needham & Coles (1995) describe Micro Environment as “Factors or elements in an organisation’s immediate area of operations
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Chapter 1 Marketing - Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Demand-is the desire to own anything, the ability to pay for it, and the willingness to pay. The term demand signifies the ability or the willingness to buy a particular commodity at a given point of time. Market Offering-Marketing Myopia refers to "focusing on
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.....25 b. Foundation Core Courses...........…....…....... 41 c. Major Core Courses........................................59 d. Major Elective Courses...................................75 e. Management Specialisation Courses..............89 f. Marketing Specialisation...............................105 g. Finance Specialisation..................................105 8. BBS Course outlines..............................................116 a. Core Courses..............................................
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search engine market in 2007 with 60.4% market share.[iii] The paper aims to (1) perform an internal analysis on Baidu, to identify the competencies of Baidu; (2) perform an external analysis of Baidu to identify opportunities and threats; and (3) identify business strategies by Baidu and (4) recommend strategic actions to Baidu to compete better in future. INTERNAL BUSINESS FUNDAMENTAL ANALYSIS Organisation Structure and Human Resource Management. Baidu organisation structure works on a functional
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Implementing Strategy 5 3. Basic Concepts 10 Conclusion 14 References 15 Appendix I: Product & Period Costs 18 Appendix 2: Balanced Scorecard 19 Companies are constantly trying to improve their business and the quality of their products. While Marketing and Operations Management are two departments that aid in improving a company’s business, the accounting department plays a major role in this transformation as well. Considering the managerial aspect of accounting, a lot of what it takes to improving
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detail the purpose of the Marketing Plan A marketing plan is a prerequisite for an investment, a product launch or start a business where, among other things, detailed what you hope to accomplish with this project, costing, time and resources to document use for their achievement, and detailed the steps to be taken to achieve the proposed analysis purposes. You can also address other than the purely economic, technical, legal and social aspects of the project. The marketing plan has two purposes:
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Marketing Plan | MARKETING PLAN | FINAL SUBMISSIONBy: | Ella AddisonKerry-Ann CummingsZandra FosterRaymond Jordan | 10/20/2012 | TABLE OF CONTENTS EXECUTIVE SUMMARY 3 MISSION 4 KEYS TO SUCCESS 5 CRITICAL ISSUES 5 MARKET SUMMARY 5 Environmental Factors 6 MARKET GROWTH 7 MARKET ATTRACTIVENESS 8 Industry Background 9 SWOT ANALYSIS 10 Strengths 10 Weaknesses 12 Opportunities 12 Threats 13 MARKETING OBJECTIVES 15 FINANCIAL OBJECTIVES 17 TARGET MARKETS 18 MARKETING STRATEGY
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