Unit 2: INTRODUCTION TO MARKETING P1: Describe how marketing techniques are used to market products in two organisations IE Thanks to Igor Ansoff studies, today we can identify four different marketing strategies available for growing a business: MARKET PENETRATION, MARKET DEVELOPMENT, PRODUCT DEVELOPMENT and DIVERSIFICATION. MARKET PENETRATION: A market is a group of customers who may purchase a product. MARKET DEVELOPMENT: This is when a company markets an existing product to a new market.
Words: 3637 - Pages: 15
EasyJet Airline Company Limited: Strengths: * EasyJet is a leading provider of low budget, no frills air travel servicing many of the leading city destinations in the UK and across Europe, including Berlin, Amsterdam, Barcelona, and Prague. * They offer a high quality service at competitive prices and offer a number of features including ticketless travel, internet booking and assisted travel services. * They have a highly distinctive livery on their fleet of aircraft making them easily
Words: 837 - Pages: 4
Marketing Strategy MKT306 Guidance on the Assignment Task This assignment is a single report in two parts. (As a guide only; each part should form approximately half of the final report) a) Investigation and analysis Choose a brand of wristwatch either a single product or a product line. Investigate and evaluate the marketing strategy of the producer/brand owner using contemporary marketing tools and techniques. This may however be illuminated using examples from other companies/ organizations
Words: 827 - Pages: 4
ANNA MAZHE ANGBAZO ANAMAZH MARKETING PLAN FOR COFFEE SHOP marketing management course work 1 TABLE OF CONTENT 1 EXECUTIVE SUMMARY 2. SITUATION ANALYSIS 2.1 Current situation 2.2 Location 2.3 Micro environment 2.4 Macro environment 3. SWOT ANALYSID 4. KEY ISSUES IDENTIFIED 5. ASSUMPTION 6. OBJECTIVES TO BE PURSUED 7. TARGET MARKET AND POSITION 8. MARKETING STRATEGY 8.1 The product 8.2 The place 8.3 The price 8.4 Promotion 9. BUDGET 10. IMPLEMENTATION. MARKETING PLAN FOR
Words: 3891 - Pages: 16
as shown in the reaction below. Anthracene acts as the diene and maleic anhydride functions as the dienophile. Xylene (dimethylbenzene) is used as a high boiling temperature solvent so that the reaction will proceed quickly. Melting temperature analysis will be used to characterize the product. Anthracene Maleic anhydride 9,10-dihydroanthracene-
Words: 1797 - Pages: 8
Macroeconomic factors such as economic output, unemployment, inflation, savings and investment are key indicators of economic performance and are closely monitored by governments, businesses and managers. These factors can be best summarized with PESTLES Analysis that is technological, political, social, economical, environmental and legal policies governing each country. Conklin (2011) says Forces outside the firm’s traditional boundaries are of great importance in determining the firm’s success as
Words: 1790 - Pages: 8
UNIVERSITY OF SUNDERLAND ASSESSMENT COVER SHEET / FEEDBACK FORM BA (HONS) BUSINESS MANAGEMENT Student ID: Module Name: Center / College: Assessment Title: Learning Outcomes Assessed: Learning Outcomes Assessed: Feedback relating learning outcomes assessed and assessment criteria given to students: Mark: Student Name: Module Code: Due Date: Hand in Date: Areas for Commendation: Areas for Improvement: General Comments: Assessors Signature: Overall Mark (subject to ratification by
Words: 6623 - Pages: 27
BACKROUND 2 INDUSTRY 3 GEOGRAPHICAL MARKET 4 PRODUCTS AND SERVICES 4 MARKET SEGMENTATION 5 MISSION, VISION AND VALUES 6 COMPANY'S STAKEHOLDERS 8 PART I: EXTERNAL ANALYSIS 9 PESTLE ANALYSIS 9 PORTER'S 5 FORCES OF COMPETITION MODEL 11 PART II: INTERNAL ANALYSIS 14 VALUE CHAIN MODEL 14 VRIO FRAMEWORK 16 BCG ANALYSIS 17 POSITIONING 17 PART III: COMPANY’S CORPORATE AND BUSINESS STRATEGY 19 PART IV: IDENTYFYING ISSUES AND CHALLENGES FACING THE COMPANY 20 PART V: IDENTIFICATION
Words: 5799 - Pages: 24
transactions etc.;Accounting for mergers and consolidations; IFRS vs GAAP; Financial statement analysis 3. Cost and Management Accounting: Cost concepts; Job-order costing vs process costing;ABC Costing; Marginal costing vs absorption costing: CVP analysis; Relevant costs: special order, make or buy decisions; ROA, residual income and economic value added; Standard costing and variance analysis; EOQ and linear programming 4. Quantitative Methods and Business Mathematics: Algebra and
Words: 764 - Pages: 4
the external facts that a business has no control over. This is analysed using the acronym PEST or sometimes known as PESTLE. “The macro environment consists of the larger forces which affect the way in which an organisation operates and over which the organisation has little or no control” (FVC, 2014) Political/legal Economic Social/Culture Technological This is a PEST analysis for Britvic Political – Health and safety/packaging rules are changing which could affect Britvic as if the price of
Words: 550 - Pages: 3
