Singapore Airlines’ executive management or organisational strategic analysis, decision making, implementation and evaluation of performance outcomes. Therefore, the report will cover many aspects such as strategic analysis, strategic directions and strategic objectives key-board business-level and international strategic, strategic implementation, as well as key strategic implementation issues and strategic evaluation. The strategic analysis takes place whereby analysing two general environments of Singapore
Words: 7366 - Pages: 30
PESTLE ANALYSIS OF CHINA Introduction Location: It is Northwest of the Tibet. The greater part of the country is mountainous. Its principal ranges are the Tien Shan, the Kunlun chain, and the Trans-Himalaya. These separating China from South and Central Asia. Mt. Everest (8,848 m), lies on the China–Nepal border, while the world's second-highest point, K2 is situated on China's border with Pakistan. Capital:- Beijing World's second-largest country by land area,and the third- or fourth-largest
Words: 716 - Pages: 3
MARKETING PLAN FOR THE MOBILE PHONE MANUFACTURING BUSINESS (BLACKBERRY) 1.0 EXECUTIVE SUMMARY This report provides an analysis and evaluation of the current and prospective profitability of BlackBerry, the strengths, weaknesses, opportunities and threats they have in the Trinidad and Tobago (T&T) market and how to overcome it. Bmobile, one of T&T’s mobile providers has been distributing BlackBerry for over 5 years and they have 6 main outlets but over 100 authorized partners throughout
Words: 7286 - Pages: 30
Summary II. EXECUTIVE SUMMARY: 4 III. COMPANY BACKGROUND: 5 IV. SITUATION ANALYSIS 5 A. External Audit 5 1. Industry Overview and Analysis 5 2. PESTLE 6 3. 5 Forces of Porter: 7 B. Internal Audit: 8 1. Marketing Systems 8 2. Marketing Activities 11 C. Portfolio Analysis: 13 1. Ansoff Matrix 14 2. BCG Matrix 15 3. McKinsey: 16 D. Competitive Advantage: 17 E. Analysis Conclusion: 17 V. MARKETING STRATEGY: 18 A. Where do we want to be? 18 B. Segmentation
Words: 7292 - Pages: 30
1. 10th October 2011 2. Team 3. ContentsI. Overview Starbucks -MilestonesII. PESTLE-Analysis • General Information • P – Political Issues • E – Economical Issues • S – Social Issues • T – Technological Issues • E – Environmental Issues • L – Legal IssuesIII. Conclusion 4. I. Company overview – Milestone (1)• Founded 1971 in Seattle‘s Pike Place Market• 1982: Howard Schultz becomes Director of Retail Ops; – Starbucks provides coffee to fine restaurants and espresso bars• 1984: First Starbucks Coffeehouse
Words: 889 - Pages: 4
competitor.. some chart.. graph pie chart.. (current market.)) o Country ?? u can choose.. different country got different situation.. search thing about thing = FACT… u have to provide analysis…. (some tools can be used can be used for purpose of of analysis…. Do NOT use SWOT/ o USE this>>PESTLE use this to analysis.. porter’s 5 forces… use all those 5 forces.. which and how it affect ur organization.. o Exclude table /reference list separate 4+1 reference list o
Words: 1233 - Pages: 5
Table of content Page no (P1- Marketing definition----------------------------------------------------------------------- 2 (P2- characteristic of marketing oriented organisation. ------------------------------------ 2 (P3- Marketing concept. ----------------------------------------------------------------------- 3 (P4- Benefits & Costs of a Marketing Approach ------------------------------------------ 4 (P5- Micro and Macro environment factors affecting business. --------------------------
Words: 4700 - Pages: 19
short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Contents Introduction 4 Situational Analysis 4 Possible results in case of failure: 5 PESTEL Analysis 6 SWOT Analysis 7 Samsung Marketing Mix 8 Product 8 Price: 8 Place: 8 Promotion: 8 Recommendations 8 References: 9 Introduction Samsung is a based in the South Korea and known as the multinational organization
Words: 1372 - Pages: 6
Step 1 – Preliminary Analysis and Screening The importance of analysis and screening in the planning process of a firm whether it be a new firm going international or an old firm seeking further expansion cannot be over-emphasised. An analysis or evaluation of the potential market is the first step to take in the planning process. A critical decision area within this first step is which existing country market to invest in. This decision should be informed by the firm’s current situation which involves
Words: 1375 - Pages: 6
INTERNATIONAL BUSINESS Title: SAS Scandinavian airline Teacher: Neil Coade Student: KhucThiNhung ID: 0201ndnd1109 Deadline: 21/10/2013 Table of Contents 1. INTRODUCTION ............................................................................................................. 3 2. LEADERSHIP .................................................................................................................. 4 3. ENVIROMENT ...................................................................
Words: 2552 - Pages: 11
