IIM-C SMP09 Marketing Nuggets Project – SUV Market in India Success of Mahindra XUV 500 By: Amit Ahi Samir Chitkara Dr. Bhaskar Sonowal Anirban Sarkar Amit Dass J.Mohapatra Dwarka Nath Sharma Table of Contents Current market Size & key market trends 5 India’s Socio demographic profile 5 Indian Automobile Market 6 Size of Indian Automobile market 7 Key Market Trends for SUVs / Automobiles 8 Key market trends of SUVs 10 Segmentation of the market 11 Price Based
Words: 9485 - Pages: 38
Project Management in IT Final Paper I'm working as a management consultant for a travel agency. This travel agency has 12 branches which keeps its customer details which include: • Customer names • Addresses of the customers • The purchases of the type of travel they will be choosing for their travels. • The date on they will be travelling Even the staffs of each branch should have the details of any sales which includes the names of customers and their address. These
Words: 11595 - Pages: 47
topic for the MBA Dissertation, I Had gone through the various projects & books, ultimately settling On the topic credit appraisal and credit risk rating –A Study With Reference To Punjab national bank The topic inspired me, to go through the various books, articles, Reports etc. to know the process and also understand the real Issues plaguing the industry. All these aspects then resulted in the development of the project Report titled ‘credit appraisal and credit risk rating –A Study
Words: 16947 - Pages: 68
to reckon with. It is one of the most well-known electronics companies of the world and Ap ple consumers are brand loyal as well as they tend to associate themselves with the brand. The 1984 advertisement of Apple which was shown only once in the Super Bowl revolutionized the advertising industry and helped Apple in creating a brand image. Soon after the departure of Steve Jobs the company lost it brand image as the advertisements now focused more on the price and features of the product rather than
Words: 2978 - Pages: 12
•Competition 3 External Strategic Management Audit - The macro environment Scanning (PESTEL analyses, Scenarios) - Industry or Sector Analysis (5 forces, industry/product life cycle) - Competitors scanning (Strategic Group Map, CPM) - The Organization responses (EFEM) 4 2 Layers of the business environment 5 Key Aspects of PESTEL Analysis • Not just a list of influences • Need to understand key drivers of change • Drivers of change have differential impact on industries
Words: 2952 - Pages: 12
A Project Report On ANDROID BASED STATIC WEBSERVER BY CONTENTS TITLE ABSTRACT INTRODUCTION…………………………………………………. 1 Purpose……………………………………………………..………… 1.1 Scope…………………………………………………..…….……….. 1.2 Definitions, Acroynms, Abbrivations……………………. 1.3 Overview……………………..………………………………………. 1.4 SYSTEM ANALYSIS……………………………………… 3 Software Requirements Specification…..………………. 3.1 Hardware Requirements……………………………………….. 3.1.1 Software Requirements…………………………………………
Words: 9090 - Pages: 37
DESIGN AND IMPLEMENTATION OF A COMPUTERIZED HOTEL BUSINESS BILLING SYSTEM. (A CASE STUDY OF MODOTEL HOTEL LIMITED ENUGU) ABSTRACT This work is carried out to identify and discuss the need for a computer system in hotel business billing system. A hotel business is a hospitality industry which caters for both leisure and well being of its guest. The duties of hotels are to offer accommodation to their guest and to render services to them. These services
Words: 5174 - Pages: 21
model capable of providing efficient services that can benefit the healthcare industry. The aim of this paper is to study the existing cloud computing applications in healthcare industry and propose optimal techniques and solution on the basis of analysis. Keywords – Cloud Computing (CC); Healthcare Information Technology (HIT); Healthcare Organizations (HCOs); Cloud Service Models; Cloud Deployment Models; Electronic Health Records (EHR) I. Introduction Improper modes of data
Words: 4070 - Pages: 17
Consulting Club Practice Cases While most cases require multiple analytical techniques, the category indicates where the candidate will likely spend most of the time. SECTION I: Sample Case Interviews 1. 2. New Drug Launch Prozac SECTION II: Profitability/Operations 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Shamrock Chemical Chilled Beverages Distilled Spirits Commodity Manufacturer Snack Food Conglomerate ROIC Increase Agricultural Equipment Manufacturing Paint Manufacturer Super Regional Bank Local
Words: 23126 - Pages: 93
- these support the core processes. Examples include Accounting, Recruitment, IT-support. A business process can be decomposed into several sub-processes, which have their own attributes, but also contribute to achieving the goal of the super-process. The analysis of business processes typically includes the mapping of processes and sub-processes down to activity level. Activities are parts of the business process that do not include any decision making and thus are not worth decomposing (although
Words: 8923 - Pages: 36
