properly citing the source of the work will be considered plagiarism and will result in an unsatisfactory grade for the work submitted or for the entire course, and may result in academic dismissal. | | BTM8102-8 | Kris Iyer, PhD | | | Business Research Methodology | GreenTBTM8102-2 | | | <Add Learner comments here> ------------------------------------------------- ------------------------------------------------- -------------------------------------------------
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outstanding marketing plan will be XFL may have had potential, but the plan in which this sport was marketed led to its downfall. Definition of Marketing Plan A marketing plan is a document that is written within a business for purposes of describing types of current market positions of a business and their marketing
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the grounds for them. Peculiarly in case of a food company, it is very essential for it to distinguish the taste and orientations of its customers as tastes of consumers in respect to their food habits change often. To resolve all these market related troubles, company can make use of market research like Kudler Fine Foods. Market research alleviates it in
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professions working in public message shaping for the functions of communication, community relations, crisis management, customer relations, employee relations, government affairs, industry relations, investor relations, media relations, mediation, publicity, speech-writing, and visitor relations. The first World Assembly of Public Relations Associations, held in Mexico City in August 1978, defined the practice of public relations as "the art and social science of analyzing trends, predicting their consequences
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object from someone by offering something in return. (= ONE sale, to ONE customer) Relationship: several exchanges with several customer = the goal. Relationships are built through delivering value and satisfaction. The marketing process: 1- Analyzing the environment (consumers, macro-environment, competition, distributors) 2- Developing a marketing strategy (segmentation, targeting, positioning) 3- Designing a marketing program (Product, price, promotion, place) Marketing - Session 1 MARKETING
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assets of an organization. Internal control: describes the policies, plans, and procedures implemented by the management of an organization to protect its assets, to ensure accuracy and completeness of its financial information, and to meet its business objectives. Four objectives of internal control system: 1. Safeguard assets, 2. Check the accuracy and reliability of accounting data, 3. Promote operational efficiency, 4. Enforce prescribed managerial policies. Sarbanes Oxley Act of 2002
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[pic] Data Mining Assignment 4 [pic] “Data mining software is one of a number of analytical tools for analyzing data (Data Mining, para. 1).” We will be learning about the competitive advantage, reliability of such tool, and privacy concerns towards consumers. Data mining tool is used by majority of companies to increase revenue, and build on the relationship with current consumers. Let’s explore the world of data mining technology in the following selection. “Data mining is primarily used
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Contents: 1. Introduction – p3 2. E-coupons vs. Paper coupons – p4 3. Risks involved with m-coupons – p5 4. Privacy Issues – p6 5. Benefit of tracking response rates of m-coupons and forwarding by customers – p7 6. Virtual world business in the real world – p9 7. Customer relationships in a virtual world – p10 8. Virtual Customer Service Strategy – p10 9. Difference in Supporting Second Life Customers vs. Real and Web Customers – p11 10. Security and Ethical Issues
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Measuring and Communicating the Value of Marketing Activities and Investments Introduction Marketing has now come be considered as one of the primary functions of any organization and in the recent years organizations of have spent increasing amounts of money on their marketing efforts. However, while the marketing function has gained more focus and funds, marketing managers face an unavoidable question: how to justify their expenses? The need to measure the effectiveness of marketing efforts
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activities, interactions, and states. Section IV discusses the organization and presentation of UML documentation of AIS as a collection of diagrams and packages. Section V contains various UML diagrams of the business revenue cycle (system) as examples of how to use UML to document a business system. Section VI contains examples of UML models of two special systems of great importance to accountants: the General Ledger system with an AJE component, and the AIS Internal Control system. Appendix 1
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