IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment;
Words: 96487 - Pages: 386
A1.Nature of the Incident An employee hacked into the human resource records system at the employee’s place of business and changed the employee’s base salary rate to obtain a pay raise. The employee did this by spoofing an IP address in order to eavesdrop on the network. Once the employee identified where the data was stored and how to modify it, the employee made the changes and received two paychecks with the new amount. IP Spoofing means, pretending to be something you are not. In Internet
Words: 2163 - Pages: 9
CompTIA Security+: Get Certified Get Ahead SY0-401 Study Guide Darril Gibson Dedication To my wife, who even after 22 years of marriage continues to remind me how wonderful life can be if you’re in a loving relationship. Thanks for sharing your life with me. Acknowledgments Books of this size and depth can’t be done by a single person, and I’m grateful for the many people who helped me put this book together. First, thanks to my wife. She has provided me immeasurable support throughout
Words: 125224 - Pages: 501
Abstract ACI Limited is one of Bangladesh’s largest conglomerates that commits to enrich the quality of life of people through responsible application of knowledge, skills and technology for the last 20 years. Though typically identified as a pharmaceutical company, ACI’s FMCG sector has been gaining popularity among the people of Bangladesh with its well known products like ACI Pure Salt, Savlon etc. It is the human resource who has maximized the success of the company. Recruitment and selection
Words: 10107 - Pages: 41
BRANNIGAN FOODS STRATEGIC MARKETING PLANNING IE Business School Juan Manuel Restrepo Davies Mª Concepción Aragonés Cabeza IE Business School PROBLEM STATEMENT Bert Clark, vice-‐president and general manager of Brannigan Food Soup’s Division
Words: 5173 - Pages: 21
Brannigan Foods Case Study Exercise 1. BRANNIGAN FOODS STRATEGIC MARKETING PLANNING IE Business School Juan Manuel Restrepo Davies Mª Concepción Aragonés Cabeza 2. IE Business School PROBLEM STATEMENT Bert Clark, vice-‐president and general manager of Brannigan Food Soup’s Division, has to decide which of the four alternative plans his team members have proposed should be implemented in order
Words: 5198 - Pages: 21
and inception of modern civilization, Bank plays a pivotal role in case of overall financial and socioeconomic development of any modern country. The basic functions of bank are deposit extraction and credit extension. Credit is the nub of banking business. It helps this kind of organizations to earn around 80% of the total revenue. Managing credit operation, thus, is the crying need for any bank. In case of failure in credit management, a bank may face extinction. It is, therefore, necessary that
Words: 18618 - Pages: 75
Chapter One Introdution: Fundamentals of Business Writing I. The major differences between school writing and business writing School writing, typically in the form of essays, is aimed at impressing the audience, i.e. examiners. To score high, student writers have to use fairly complicated vocabulary and sentences in their written work. Business writers, however, mainly aim to communicate information to their colleagues, clients, and other associated parties. They are relatively free to
Words: 12607 - Pages: 51
as employee recruitment and retention, exit interviews, motivation, assignment selection, labor law compliance, performance reviews, training, professional development, mediation, and change management, and many more. It is really important in a business to have people who will manage and organized the employees. Based on a survey, 8 out of 10 businesses are successful because of the influence of Human Resource in the company. Being an HR manager consistently ranks as one of the best jobs, with
Words: 3384 - Pages: 14
employees 6 Pixel Inc. Business partners 6 Pixel Clients 6 Risk Management 7 Policy 9 Sensitivity 10 General 11 Network Access 11 Network Equipment 14 Desktop Policy 15 Messaging Policy 16 Server Policy 16 Backup 17 Physical Security 18 Enforcement 20 Appendix 22 References 23 Abstract This paper describes the security policy of a fictitious company called Pixel Inc. The Pixel Inc. is a small business with nearly 100 employees with business focus on multi-media. Due
Words: 3640 - Pages: 15
