Business communication Introduction: 1- Memo: Inside Company 2 -Letter: outside company -Good letter – bad letter -Persuasive message: selling things, to help some body 1- Phax: get a crispy message –bad machine. 2- E-mail: haking- not confidential-but advanced –speed (time –zone-barriers) • 3 steps to make a message: planning-writing-completing. • Use “you attitude” as I am here to serve you. • In letter must be: (no racism-no he or she-no bias language-no age-no gender)
Words: 17978 - Pages: 72
help and tutor support. 4 Chapter PLANNING BUSINESS MESSAGES Multiple Choice 1. The three primary steps involved in preparing a business message are a. planning, writing, and completing. b. informing, persuading, and collaborating. c. defining the purpose, the main idea, and the topic. d. satisfying the audience's informational, motivational, and practical needs. ANSWER: a; DIFFICULTY: easy; PAGE: 90; TYPE: concept 2. In developing business messages, the stage during which you step back to see whether
Words: 21525 - Pages: 87
“FUNCTIONAL ANALYSIS of DOVE CAMPAIGN FOR REAL BEAUTY” E303 Project Report Submitted in Partial Fulfillment of the Requirements of UNITED KINGDOM OPEN UNIVERSITY/ ARAB OPEN UNIVERSITY for the Degree of BACHELOR of ENGLISH LANGUAGE AND LITERATURE to DR HAYAT AL-KHATIB ENGLISH LANGUAGE AND LITERATURE PROGRAMME COORDINATOR By Grace Abou Zeid ARAB OPEN UNIVERSITY LEBANON 2010 Functional Analysis of “Dove Campaign for Real Beauty” 1 DECLARATION I hereby declare that the project
Words: 9029 - Pages: 37
Traditional On Campus Class Welcome to the Traditional On Campus version of Speech 103 Oral Communication! I look forward to getting to know each of you. Over the years, I have learned that many of you dread taking this class (don’t worry I felt the same way when I had to take this class) but I hope that you will find your worries to be unfounded. I work very hard to try to create a comfortable learning environment, primarily because I need you to participate in order
Words: 7755 - Pages: 32
Abstract: This study attempts to investigate the representation of masculinity in the printed advertisement of Mens Biore Double Scrub. All phenomena in the advertisement are described. To present more analytical description, the signs found in the advertisement are analyzed based on Barthes’ orders of signification. Besides that, this study also employs Kress and Van Leeuwen’s method of reading images and intertextual analysis in order to obtain more comprehensive analysis. The result of this study
Words: 3643 - Pages: 15
Competencies based on the Performance Management Catalog Competency descriptions: Competency groups listed in bold letters with individual components of the group following each group. Accountability: Accept personal responsibility for the quality and timeliness of work. Can be relied upon to achieve excellent results with little need for oversight. Productivity: Meet productivity standards, deadlines and work schedules. Goal measurement: Understand, communicate and measure goals accurately
Words: 9235 - Pages: 37
four seconds…there is no way we can think about that in a complete way. Those decisions take place in the subconscious part of the brain” (2008). The drive behind neuromarketing is to discover how consumers are actually responding to marketing messages, not how they report they are responding, or will respond. Neuromarketing studies consumers' response to marketing stimuli and matches that response to different areas of the brain. This research will explore neuromarketing history, levels of the
Words: 3275 - Pages: 14
THE IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION. (A study of GIJ students) E. K. BONNEY 2014 TABLE OF CONTENT TABLE OF CONTENT ........................................................................................................................... i LIST OF TABLES, PLATES AND FIGURE ....................................................................................... iii ABBREVIATIONS ..................................................................................
Words: 14326 - Pages: 58
A Comparative Study of Metaphor in British and United States of America (US) Political Discourse Student’s Name University Affiliation Comparative Study of Metaphor in British and United States of America (US) Political Discourse Abstract This study offers a research on the application of metaphor in the discourse of cultural and political aspects between these two countries; The United States of America and Great Britain. As a result, this is an analysis of the various factors related to the perspective
Words: 6092 - Pages: 25
quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.” 3. Marketing is the messages and/or actions that cause messages and/or actions. Jay Baer – President, Convince & Convert. Author with Amber Naslund of The Now Revolution 4. Marketing is traditionally the means by which an organization communicates to, connects with, and engages its target
Words: 4139 - Pages: 17
