Project Report On “ROLE OF ADVERTISING IN FMCG SECTOR” Submitted for the partial fulfillment of the Award Of Master of Business Administration DEGREE (Session 2008-2009) SUBMITTED BY PRAKASH CHAND Roll No. 0703270036 UNDER THE GUIDANCE OF MISS FATIMA ISLAM [pic] DEPARTMENT OF MANAGEMENT [pic] ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD [pic] AFFILIATED TO UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW. CANDIDATE DECLARATION/CERTIFICATE
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EXECUTIVE SUMMARY The following Marketing plan is about the introduction of a new innovative product by Pepsi which is named as “Aloe Tea”. This will be a convenience product which will be readily available to quench the thirst of our customers and will also give the nutritional benefits of Tea. The main characteristics of this product will be the hot and cool nature of the product i.e. it can be served as a hot drink as well as an iced drink; in both ways it will give the same satisfaction
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Interested in learning more about security? SANS Institute InfoSec Reading Room This paper is from the SANS Institute Reading Room site. Reposting is not permitted without express written permission. Legal Aspects of Privacy and Security: A CaseStudy of Apple versus FBI Arguments The debate regarding privacy versus security has been going on for some time now. The matter is complicated due to the fact that the concept of privacy is a subjective phenomenon, shaped by several factors such
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companies engage in CSR initiatives and what outcomes are expected. Then, the thesis proceeds to the overall theoretical framework, comprised of a comprehensive communication framework model for effective CSR communication. This includes message content, message channels, as well as contingency factors, which entails company- and stakeholder-specific factors. Incorporated in this framework are aspects of Hallahan’s
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The Field behind the Screen: Using Netnography for Marketing Research in Online Communities Author(s): Robert V. Kozinets Source: Journal of Marketing Research, Vol. 39, No. 1 (Feb., 2002), pp. 61-72 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1558584 . Accessed: 30/09/2014 11:21 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a
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Week Five Discussion Question 1 What components do you think are most important in a communication plan? What are the advantages of a formalized communication plan? What might happen if a consultant does not establish a communication plan with a client? In my opinion, the most important components in a communication plan consist of the measurable goals and objectives. The measurable goals are meant to express the end points towards the direct effortsof the project. The business consultant's communication
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Stodder , D . ( 2012 ) . Customer analytics in the age of social media : TDWI best practices report Cary : SAS Institute . (039032) T DW I R E S E A R C H T DW I BE S T P R AC T ICE S RE P O R T THIRD QUARTER 2012 CUSTOMER ANALYTICS IN THE AGE OF SOCIAL MEDIA By David Stodder CO-SPONSORED BY tdwi.org Third QUArTEr 2012 TDWI besT pracTIces reporT CuSToMEr A n A ly T IC S In T HE AGE of SoCI A l MEdI A By David Stodder Table of Contents Executive Summary Research
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Review Sheets HUM/114 Chapter One Developing Your Thinking * What is Thinking? `It is a searching for answers, a reaching for meaning Thinking-is any mental activity that helps formulate or solve a problem, make a decision, or fulfill a desire to understand Careful observation includes: * Remembering * Wondering * Imagining * Interpreting * Evaluating * Judging * Importance of Thinking Successful problem solving and issue analysis require
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Using Facebook to Teach Rhetorical Analysis Jane Mathison Fife The attraction of Facebook is a puzzle to many people over the age of thirtyfive, and that includes most college faculty. Yet students confess to spending significant amounts of time on Facebook, sometimes hours a day. If you teach in a computer classroom, you have probably observed students using Facebook when you walk in the room. Literacy practices that fall outside the realm of traditional academic writing, like Facebook, can
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MANAGING CHANGE WITH AN INTERCULTURAL TEAM Master’s (one year) thesis in Informatics (15 credits) Lee Wennerström 2012MAGI11 I Title: Managing change with an intercultural team Publishing year: 2013 Author: Lee Wennerström Supervisor: Anders Hjalmarsson Abstract: The study explores the subjects of organizational change and management of intercultural teams. The goal of the study is to spread knowledge about how an intercultural team should be managed in order to assure the best possible
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