Analyzing Persuasive Messages

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    Thinking Fast and Slow

    In memory of Amos Tversky Contents Introduction Part I. Two Systems 1. The Characters of the Story 2. Attention and Effort 3. The Lazy Controller 4. The Associative Machine 5. Cognitive Ease 6. Norms, Surprises, and Causes 7. A Machine for Jumping to Conclusions 8. How Judgments Happen 9. Answering an Easier Question Part II. Heuristics and Biases 10. The Law of Small Numbers 11. Anchors 12. The Science of Availability 13. Availability, Emotion, and Risk 14. Tom W’s Specialty 15. Linda:

    Words: 189666 - Pages: 759

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    Asdfg

    Technical Report CMU/SEI-90-TR-24 ESD-90-TR-225 Software Engineering Process Group Guide Priscilla Fowler Stan Rifkin September 1990 Technical Report CMU/SEI-90-TR-24 ESD-90-TR-225 September 1990 Software Engineering Process Group Guide Priscilla Fowler Technology Applications Project Stan Rifkin Software Process Development Project with an appendix by David M. Card Computer Sciences Corporation Approved for public release. Distribution unlimited. JPO approval signature

    Words: 39385 - Pages: 158

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    Mis Book

    4 TH EDITION Managing and Using Information Systems A Strategic Approach KERI E. PEARLSON KP Partners CAROL S. SAUNDERS University of Central Florida JOHN WILEY & SONS, INC. To Yale & Hana To Rusty, Russell &Kristin VICE PRESIDENT & EXECUTIVE PUBLISHER EXECUTIVE EDITOR EDITORIAL ASSISTANT MARKETING MANAGER DESIGN DIRECTOR SENIOR DESIGNER SENIOR PRODUCTION EDITOR SENIOR MEDIA EDITOR PRODUCTION MANAGEMENT SERVICES Don Fowley Beth Lang Golub Lyle Curry Carly

    Words: 175167 - Pages: 701

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    ★Global Citizen ★

    JaNuaRy–FeBRuaRy 2014 23 consumer Behavior What Marketers Don’t Get About Online Reviews Itamar Simonson and emanuel rosen 78 competition The Big Lie of Strategic Planning roger l. Martin 103 risk Management The New Rules of Globalization Ian Bremmer : -( : -( ; -) : A greAt plAce to work What ideo, BlackRock, and Netflix know about building high-performance cultures Page 53 ©2013 Cartier calibre de cartier CHRONOGRAPH 1904-CH MC THE 1904-CH MC, THE

    Words: 59824 - Pages: 240

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    Big Five

    More Praise for The 8 Dimensions of Leadership "For a fresh outlook on what it takes to be a great leader, read this book. The 8 Dimensions of Leadership is an insightful, practical guide—a leader could spend ten or twenty years learning some of the lessons you'll take away. Don't wait." —Keith Ferrazzi, beslselling author of Never Eat Alone "The 8 Dimensions of Leadership is a treasure trove of practical leadership advice. Built upon a solid research-based foundation, the book is a remarkable

    Words: 66819 - Pages: 268

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    People

    GROUPON, INC. FORM Report) 10-Q (Quarterly Filed 11/09/12 for the Period Ending 09/30/12 Address Telephone CIK Symbol SIC Code Industry Sector Fiscal Year 600 WEST CHICAGO AVENUE, SUITE 830 CHICAGO, IL 60610 (312) 604-5515 0001490281 GRPN 7311 - Advertising Agencies Retail (Catalog & Mail Order) Services 12/31 http://www.edgar-online.com © Copyright 2012, EDGAR Online, Inc. All Rights Reserved. Distribution and use of this document restricted under EDGAR Online, Inc. Terms of Use. UNITED

    Words: 43845 - Pages: 176

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    Gender Mainstreaming

    LDP616: GENDER ISSUES IN DEVELOPMENT Gender Mainstreaming The role of the state in mainstreaming gender issues and concerns in development Nyabochwa, Mary Mamo 1st February 2011       Lecture: Dr. Isaac Were. Table of Contents ACRONYMS/ABBREVIATIONS ........................................................................................................... 4 EXECUTIVE SUMMARY .......................................................................................................

    Words: 17757 - Pages: 72

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    Kramer

    Assessing Creativity in Hollywood Pitch Meetings: Evidence for a Dual-Process Model of Creativity Judgments Author(s): Kimberly D. Elsbach and Roderick M. Kramer Reviewed work(s): Source: The Academy of Management Journal, Vol. 46, No. 3 (Jun., 2003), pp. 283-301 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/30040623 . Accessed: 29/08/2012 18:27 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor

    Words: 14085 - Pages: 57

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    Drriver

    is the study of the human, tribal, environmental, historical and social experience of the Natives of Maine. Native Education is very complex with a lot of variables such as time, space, place and the students; NEG therefore focuses on a number of messages: - Community Building - Seventh Generation Sustainability, Economics and Ecology - School Education Policies and Institutions (Boarding Schools to Current Education Models) - Colonization and the “White Expansion” - Cultural Appropriation

    Words: 13183 - Pages: 53

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    Phsychology

    Educational Psychology: Developing Learners This is a protected document. Please enter your ANGEL username and password. Username: Password: Login Need assistance logging in? Click here! If you experience any technical difficulty or have any technical questions, please contact technical support during the following hours: M-F, 6am-12am MST or Sat-Sun, 7am-12am MST by phone at (800) 800-9776 ext. 7200 or submit a ticket online by visiting http://help.gcu.edu. Doc ID: 1009-0001-191D-0000191E

    Words: 244561 - Pages: 979

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