The life of Anita Roddick Business Leader and Entrepreneur Assignment 2 Professor Andrew McLeod Business 302 February 26, 2012 Abstract Anita Roddick was a successful business woman from Littlehampton, England. She was born in Littlehampton in 1942 as the child of an Italian immigrant couple in an English seaside town. She started the Body Shop in 1976 simply to create a livelihood for herself and her two daughters, while her husband, Gordon, was trekking across the America. She made
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Anita Roddick created the body shop in 1976 with the objective of opening an environmentally conscious cosmetic store. Today, the Body Shop (BS) has grown from being a single “hippie” store in England to a multinational company with over 2265 stores in 50 countries enjoying sales of £820,000 in 2006/2007 period. (mintel 2006) People say that “one person cannot make a difference” but Anita Roddick proved it wrong by sticking to here ideals and ideas of doing business. This extract from the Body Shop’s
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Dame Anita Roddick and The Body Shop: Getting Started The daughter of Italian immigrants born and raised in the UK, Anita Perella began developing her legendary work ethic and keen business sense at an early age as she and her siblings worked tirelessly in her parent’s café as children. It was very common in those days for immigrant children to labor as hard as (if not harder) than their adult counterparts and Anita was no exception. She was a hard worker but also garnered a reputation for being
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The Body Shop International Case Study The Creator- When one read the words The Body Shop one would think of working on cars. Not for Mrs. Anita Roddick, she thought of The Body Shop as a way to give women what they had been looking for in cosmetics. Mrs. Anita Roddick was born in England in 1942, to Italian immigrants. She was a human rights activist and an environmental campaigner; she was also the founder The Body Shop. The Body Shop was a cosmetics company that produces and sold beauty products
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Shop, has a range consisting of 1,200 products, including cosmetics and make-up in its 2,500 franchised stores in 60 countries. The company, which has its international headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part owned by L'Oréal.From its first launch in the UK in 1976, The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. The Western Malaysian operation includes more than 64 stores and is operated by a The
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in 1976 that Dame Anita Roddick began to write the fabulous history of The Body Shop from a small boutique in Brighton, UK, starting out with a simple but totally new idea: ‘companies have the power to change the world’. Today, with sales of more than £1bn, The Body Shop brings innovative products and ground breaking values campaigns to customers all around the world. The Body Shop Values The five core Values of The Body Shop are as relevant today as they were when Anita Roddick first set them out:
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Student 5010 South Robertson St. New Orleans, Louisiana 70115 (908)-752-2924 January 20, 2015 Anita Roddick, Founder: The Body shop International PLC 2001 Re: Case C: Chapter 8: The Body Shop International: An Introduction to Financial Modeling, Years 1 – 3 Observed Value of The Body Shop International as of February 28, 2004 = 2,000,000 GBP Dear Mrs. Roddick: As you requested, I have forecasted pro-forma statements and ratio analysis factors of The Body Shop International
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operate a business” who are known as entrepreneurs. (Kurtz, 2010 p.182). In this assignment, we will analyze the different leadership styles of the well know entrepreneurs, Thomas Edison who was an American scientist, inventor, and entrepreneur, and Anita Roddick who is the founder of The Body Shop and encourages social responsibility in a number of facets. In addition, we are going to discuss the major business principles these entrepreneurs used to achieve their goals. Presently, entrepreneurship has
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profit-oriented entrepreneurial approach is choosing how to use human and natural resources; investing in equipment, machinery, and buildings; and forming partnerships with other firms. These are economic decisions all businesses organizations make. Anita Roddick, founder of The Body Shop, develops and markets natural cosmetic products. In addition to developing and selling natural cosmetics, she advocates community trade, human rights, and animal protection. Anita’s leadership style focuses on ethical
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West Sussex, England, was founded in 1976 by Anita Roddick and is now part of the L'Oréal corporate group. History In 1970, Anita Roddick (then Anita Perilli) visited "The Body Shop" housed in a car repair garage in Berkeley, California selling naturally-scented soaps and lotions called The Body Shop. The shop run by Peggy Short and Jane Saunders used natural ingredients, and helped to employ and train immigrant women. Six years later, in 1976, Roddick opened a similar shop in the UK, using the
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