Ann Taylor’s main challenge is to remain relevant in a market where fads and new options are constantly threatening to steal market share away from them. High-end and low-end brands such as Gucci and TJ Maxx respectively are offering specialized goods to cost aware consumers. To position themselves effectively, Ann Taylor must remain true to their original image as an upscale retailer of professional lades while still offering clothing at a price that consumers are willing to pay. One possible
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Table of Contents Major Problems or Issues…………………………………………………………Page 2 A. Organizational Purpose, Objective, and Current Strategy…………………………..…...Page 3 ANALYSIS B. SWOT Analysis…………………..………………………………………………………Page 3 C. Competitive Analysis………………………………………………………………….…Page 5 D. Financial Analysis…..……………………………………………………………………Page 7 E. Implementation Issues/Problems………………………………………………………..Page 10 F. Evaluation/Control Procedures……………………………………………………….…Page 14 ALTERNATIVE SOLUTIONS TO PROBLEMS /ISSUES………………………………Page
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Company’s Strategies Analysis A. Analyze Corporate-level Strategy a. The Company’s mission and goals ANN associates are committed to and driven by a simple but profound mission – to inspire and connect with our clients to put their best selves forward every day. ANN always try to respond to the customer with “wardrobing” such as a philosophy of “outfitting from head to toe”, combining relaxed everyday wear with more dressy pieces. b. Concentration on a Single Industry When Ann Taylor was founded
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Ann Taylor Stores Corporation International Management Project Management 4900 – International Management and Globalization Executive Summary As an opportunity to apply concepts of international management, the following analysis evaluates issues and provides recommendations for the Ann Taylor Corporation. The retail apparel industry as a whole has rapid business cycles because fashion and consumer tastes changing constantly. The already fiercely competition for market share is amplified
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| |Individual Report on the | |Ann Taylor Case Analysis | |Survival in Speciality Retail
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1956 by Robert Liebeskind, Ann Taylor, an upscale woman’s clothier began operation in New Harford Connecticut. Ann Taylor was established to cater to working women who wanted style and class to be their trademark. Ann Taylor or ANN is in the retail clothing industry. According to the ANN website, their purpose is to, “inspire and connect with women who put their best selves’ forward each day.” (Ann Taylor) Kay Krill, CEO of Ann Taylor states on their website that, “At ANN Inc. we share a profound commitment
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long worried that LOFT stores would cannibalize sales “as traditional Ann Taylor shoppers sought more relaxed, lower-priced merchandise, particularly during the recession.” Ann Taylor would be 59 years old in 2013 and needed to make sure it wouldn’t become a victim of a midlife crisis.3 Kay Krill, ANN’s CEO, had been reflecting on these issues for some time. Krill had been appointed president of Ann Taylor Stores Corporation (ANN) in late 2004, and she succeeded to president/CEO in late 2005 when J
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Volume 5, Issue 2 (Spring 2009) Ann Taylor: Survival in Specialty Retail Pauline Assenza Manhattanville College Alan B. Eisner Lubin School of Business, Pace University Jerome C. Kuperman Minnesota State University Moorhead In the summer of 2008, headlines announced that the declining economy was generating a “wave of retail closures” among many well-known companies, including Home Depot, Pier 1 Imports, Zales, Gap, Talbots, Lane Bryant, and Ann Taylor. The Chief Executive of J.C. Penney’s
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Ann Taylor (based on an earlier version of the case) 1. Consider the performance of A nn Taylor. How well is the present strategy working? Ann Taylor compared to the industry: I n fiscal year 2005, Ann Taylor was number six in the Women’s Wear Daily’s top twenty of the publicly traded retailers specializing in women 's wear. ANN maintained this position from the previou s fiscal year 2004. Ann Taylor compared to key rivals: Several retailers that target the same or similar demographic
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Statement d. Current Company Strategy e. Functional Value Chain f. Geographical Value Chain g. Core Competencies External Audit a. External Forces b. Customer Trends c. Porters Five Forces d. Competition SWOT Analysis Size ANNspansion Ann Goes Technical Financials a. Sales Forecast b. Net Income c. Inventory Turnover 3 Final Report I. Executive Summary Ann Taylor was founded in 1954, when Richard Liebeskind opened his first shop called Ann Taylor. Back then Ann Taylor represented a best- selling
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