TABLE OF CONTENTS SECTION PAGE 1. INTRODUCTION 1 1.1 Scope of Report 1 1.2 Sources and Methods 1 2. NEW PRODUCT IDENTIFICATION 2 2.1 Product Function 2 2.2 Branding Strategies 2 3. MACROENVIRONMENTAL IMPACTS 3 3.1 Demographic, Economic and Social 3 3.2 Cultural, Legal and Political 3 3.3 Natural and Technological 4 4. SECONDARY SOURCES 5 5. MARKET SEGMENTATION AND TARGETING 7 5.1 Segments 7 5.2 Target Markets 7 6. SALES POTENTIAL 8 6.1 Year
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Nike Fuelband Bracelet and its market shares in Moscow Region Table of content Executive summary………………………………………………….....................................3 Introduction & Methodology…………………………………......................................5 Part 1. Situational analysis (analysis of secondary data)………………………........7 Part 2. Qualitative data analysis.………………………………..................................12 Part 3. Analysis of the survey (experiments)......................................
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Business Strategy Formulation Research Project Apple [pic] Submitted by: Yashraj Mahansaria 10PGHR60 [pic] Table of Contents Executive Summary Error! Bookmark not defined. Introduction 4 Activities Pursued 6 Firm’s strategic intent 6 External Analysis…………………………………...……………………………………………….7 Industry Analysis…………………………………………………………………………………….9 Internal Analysis………………………………………………………………………………….....10 Strategic Performance………………………………………………………………………………14
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Microsoft corporation I.history History Main articles: History of Microsoft and History of Microsoft Windows Paul Allen and Bill Gates (respectively) on October 19, 1981 in a sea of PCs after signing a pivotal contract. IBM called Microsoft in July 1980 inquiring about programming languages for its upcoming PC line;[1] after failed negotiations with another company, IBM gave Microsoft a contract to develop the OS for the new line of PCs.[2] Paul Allen and Bill Gates, childhood friends with
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9 -7 1 6 -4 0 1 JUNE 25, 2015 DAVID B. YOFFIE ERIC BALDWIN Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? Since the release of the iPod in 2001, Apple had been probably the most successful technology company in the world. It revolutionized three businesses in the next 10 years: music, smartphones, and tablets. When Steve Jobs died in 2011, it was up to his successor, Tim Cook, to revolutionize the next set of industries. In 2015, Cook appeared to have three potential targets:
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home appliances to advanced information and communication equipment, computers and peripherals and semiconductors (Renee, 2007) . It is currently the world's largest manufacturer of mobile and smart phones, LCD Panels and televisions and displaced Apple Inc. as the largest technology company in 2011 (Renee, 2007). Industry boundary Samsung electronics has the following divisions * Consumer electronics (CE) : CTV ,visual display appliances ,printers ,washing machines refrigerators and medical devices
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CORPORATE SOCIAL RESPONSIBILITY OF NIKE INC. Presented by NIKE Inc. Founded in 1964 as Blue Ribbon sports Renamed as Nike Inc. In 1971 Named after Greek God of Victory Νίκη Headquartered in Beaverton, Oregon Largest athletic footwear and apparel manufacturer One of the most visible brands in the world Revenues of over $25 Billion Profit of over $3 Billion Close to 50,000 employees all over the world Total valuation close to $70 Billion Trivia Nike Logo – “swoosh”
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YAHOO & APPLE Course Project HRM 587 Managing Organizational Change Professor Change management: Yahoo & Apple What was true more than two thousand years ago is just as true today. We live in a world where "business as usual" is change. New initiatives, project-based working, technology improvements, staying ahead of the competition, emerging stronger from the recession - together these drive changes to the way we work
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versus eBay ACC 557 October 22, 2013 Professor Darren Tennyuk Amazon versus eBay Jeff Bezos, founded Amazon.com in 1994 when he left his job as Vice-President of the Wall Street firm D.E. Shaw to move to Seattle. After reading a report that projected annual Web growth at 2.300 percent he launched his website in 1995. He began drawing up a plan to sell a list of products on the internet. Bezos narrow his list to five most common products: compact discs, computer hardware, computer software
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Corporation (EMC) is an American international gas and oil company with its headquarters in Texas, USA. Since Exxon Mobil is a public company, the company’s latest financial report is available is the US Securities Exchange Commission website and it is dated December, 31st, 2012. (Exxon Mobil., (2014). Annual Financial Report for the period ended 31st December, 2012.Retrieved from http://www.sec.gov/Archives/edgar/data/34088/000003408813000011/xom10k2012.htm). The following table summaries capital
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