Read the case study - Analyze the industry Strategic analysis: - Market growth potential: PEST - Competitiveness: Porter’s 5 forces - Current strategic approach: Porter’s generic strategy - Strategic development: Ansoff matrix - Stakeholder analysis: Mendelow’s matrix - Key drivers of revenue and profit: Critical Success Factors Financial analysis: - Profitability - Liquidity - Risk - Contemporary methods: - EVA - MVA - SVA So what? Analysis SWOT Analysis - SW: Internal
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PLANNING Learning Objectives – module 2 At the end of the session the student should be able to understand the decision making process, the various types of decision making and the planning process in an organisation. They are also expected to comprehend the outcomes of a planning process like vision, mission, objectives & strategy. The module has 4 sessions Topics – Module 2 (4 sessions) Decision making Types of planning The planning process/ framework Strategic planning in an organisation
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the A list marketeers list; by researching and analysing each of these organisations working alongside Ansoffs Matrix Theory I have detailed my findings below. Ansoffs Matrix Theory: The ways of determining growth strategies used by an organisation is by using Ansoffs theory this is a table that helps determine what strategies a company would use if they want to grow. The four parts of Ansoff theory are Market Development, Product Development, Market Penetration and Diversification. They use Market
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KL, Bangkok, Jakarta, Sabah and Sarawak, AirAsia operates in a region with the world’s largest population, Asia. AirAsia’s strategy for growth is based on the potential demand from this region, which is huge indeed. Section (a) described the Ansoff Matrix and how it can be used by organisation. In another words, at the corporate level, the decision makers ought to address questions and issues related to the overall direction and scope of the business and where it should be going, as well as to
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segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business. Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/Market matrix:[1] Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas
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Marketing is the action or business of promoting and selling products or services, including market research and advertising. Apple Marketing objectives: Aims & Objectives: Apples aim and objectives are to be able to become the leading business in the mobile market, expanding their distribution network to reach more consumers, and to create more company revenue than their competitors. Marketing aims & objectives: To continuously make and improve new generations of products.
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MODULE TITLE: Strategic Management MODULE CODE: MAN4169M MODULE LEADER: Dr. Nikolaos Papageorgiadis DEADLINE FOR SUBMISSION: Tuesday, 30th April, 2013 TOPIC:Strategic Evaluation of Louis Vuitton STATEMENT OF AUTHENTICITY: I certify that this assignment is the result of my own work and does not exceed the word count noted below. PAGE COUNT: 24(Including Title Page) UB NUMBER:12017925 EXECUTIVE SUMMARY The personal luxury goods industry is one in which the luxury products created
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performance applying three (500 words each) marketing theories, tools or models discussed in the lecture/tutorial programme to the data/information provided in the case study. Examples of theories, tools and models that might be applied are: the Ansoff matrix; PESTEL; branding; product portfolio strategy; competitive advantage; competitor analysis; new product development. Please use diagrams. Marks will be awarded for the accurate application and explanation of the theories tool and models applied
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Competitors of Bosch Kettle 3. Critical analysis of relevant theories 3.1 SWOT Analysis 3.2 Portfolio Analysis 3.3 Porter’s Matrix 3.4 The Boston Matrix (The Product Portfolio) 3.5 Response Hierarchy Model (a) The AIDA Model (b) The innovation – adoption Model (c) The DAGMAR Model Market Attractiveness Model: the GE matrix 3.6 Critical Analysis 4. Critical Analysis of Buyer Behaviour 4.1 Consumer as Buyer 4.2 Conclusion and Analysis 5.0 Buyer
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BKAM3073 ES INDIVIDUAL ASSIGNMENT 2 CASE 1 NAH is a privately owned unlisted company which runs 20 residential care homes for the elderly. A residential care home for the elderly is a building where a number of older people live and receive care (that is their physical needs are provided for), normally on a full-time basis. The elderly residents may pay the care home fees themsleves or they may be paid by their relatives or by the local government authority. The elderly residents of NAH’s care
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