Product Management and Strategy Dr. Prashant Mishra prashant@iimcal.ac.in A Business Strategy Product-Market Investment Decision • Product-market scope • Investment intensity • Resource allocation over business units Basis of SCAs • Assets/Competencies • Synergies Functional Area Strategies • Product • Price • Distribution • Etc. Figure 1.1 The Four Ps: The Tools The Four Cs: The Ends Marketing Mix Product Customer Solution Place ConvenPromotion ience Communication Price Customer Cost
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Enterprise Rent-A-Car Selling the Dream FEBRUARY 2008 Problem Statement After competing successfully in the market for more than 35 years, Enterprise wishes to achieve similar rates of growth as it always has. The sheer growth rates have turned it into a mammoth of car rental services. Its “small-business” corporate culture has been a determinant to the company’s growth; a culture that is now being challenged by its very size of operations. How will the company continue to apply its successful
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1. Executive Summary Intent of this report is to gain a better understanding of the effects of the external environment to an organization. We have selected “Dell” as the organization and we wish to study the planning and implementation of Dell’s Strategies. Report starts from briefing the background of this chosen organization. Moreover, some of the external factors have been discussed by presenting a view of SWOT analysis of ‘Dell’. Further part of the report will illustrate the review of already
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MARKETING STRATEGIES AND INTERNATIONAL MARKETS Before talking about how transnational companies enter new markets and develop on the old ones, we should clearly understand the very concept of marketing in general, as well as have an idea of what kinds marketing strategies exist in the world today. THE CONCEPT OF MARKETING The situation with the definition of "marketing" is the same as with many modern terms. In the world literature there are so many definitions of the term "marketing", here
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Nokia Case Study Introduction: The fundamental question in the field of strategic management is how organisations achieve and sustain competitive advantage (Teece, et al, 1997) and therefore attain above industry-average profit. However, since both the business environment and individual firms are dynamic systems, continuously in flux, it is a big challenge to achieve a fit between these two systems (de Wit B and Meyer R., 2004) and therefore get the competitive advantage. This essay will firstly
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Competitor(s) 6 Analysis: Current Financial Condition 6 Analysis: External Forces 6 Analysis: Summary 6 Part 3: Marketing Strategy and Objectives 6 3.1 Market Segmentation 6 3.2 Five Forces Model 7 3.3 BCG Model 7 3.4 Ansoff Model 8 3.5 Market Competitive Position Model 8 Part 4: Tactical Marketing Programs 9 Tactical Decisions: Target Market 9 Tactical Decisions: Product 9 Tactical Decisions: Promotion 9 Tactical Decisions: Distribution 9
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Business Strategy Name Institution Abstract This paper critically analyses the past and the current market trend, operations, and marketing strategies of Sainsbury’s Company. Different models of analysis were employed to clearly understand the current and previous state of Sainsbury’s. Some of these models include SWOT analysis, PEST analysis, CORE analysis, Porter’s Five Forces model, Key Success Factors, and Ansoff’s Matrix These models help in understanding all aspects that play a role for
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BSP028 Strategic Management Guideline for Assignment Complete the following task: Evaluate the suitability of General Electric’s corporate strategy, within a time period of your choice. Word limit 5000 words including supporting, charts, diagrams and tables, but without references. Writing guidelines The purpose of this assignment is to give you an opportunity to demonstrate the knowledge and skills you have learned from this module. There are many, equally valid ways to fulfil
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Table of Contents 1.1 Introduction1 Extract Overview1 Discourse Analysis………………………………………………………………………………………………….2 Alternative Discourse…………………………………………………………………………………………….3 Conclusion…………………………………………………………………………………………………………..4 1.1 Introduction Discourse analysis is both an old and a new discipline. Its origins can be traced back to the study of language, public speech, and literature more than 2000 years ago. (Schiffrin, 2001) Much of the structural analysis of the term can be said
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ANZ BANK EXPANSION- Case 1 TARGET/OBJECTIVES: Contribute 20%, $1.5bil net profit, of its earnings by 2012. Rational approach could be applied in this case as the objective is very clearly as above. Organization’s strategic situation, external environment, internal resources and capabilities must be needed: EXTERNAL ENVIRONMENT ANALYSIS: - Industry: Financial services Industry value chain: The banking business is customer driven and therefore the banking value chain starts from
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