Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email: yanyou@hotmail.com), Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using
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and societies. Here, however, we test whether creativity increases dishonesty. We propose that a creative personality and a creative mindset promote individuals’ ability to justify their behavior, which, in turn, leads to unethical behavior. In 5 studies, we show that participants with creative personalities tended to cheat more than less creative individuals and that dispositional creativity is a better predictor of unethical behavior than intelligence (Experiment 1). In addition, we find that participants
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e eBook Collection RESEARCH METHODS FOR BUSINESS A Skill-Building Approach Fourth Edition Uma Sekaran Southern Illinois University at Carbondale John Wiley & Sons, Inc. http://www.wiley.com/college ACQUISITIONS EDITOR MARKETING MANAGER SENIOR PRODUCTION EDITOR SENIOR DESIGNER PRODUCTION MANAGEMENT SERVICES COVER IMAGE Jeff Marshall Ilse Wolfe Patricia McFadden Harry Nolan Hermitage Publishing Services José Ortega/Stock Illustration Source This book was set in 10/12 Garamond
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Technology Ventures From Idea to Enterprise is p r bite ohi d. se The pre na limi ry p s age are p are rep d fo r s ent tud s of D ho r. T ma Any s. yer sB oth e e r us se The pre na limi ry p s age are p are rep d fo r s ent tud s of D ho r. T ma Any s. yer sB oth e e r us is p r bite ohi d. Technology Ventures From Idea to Enterprise d. Thomas H. Byers Stanford University
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Tesla Motors - Challenges in International Management. 1. Introductions Today, it is difficult to find anyone who is interested in cars, environmental protection, or IT technologies and who has never heard about Tesla Motors, the company which was found in 2003 by Elon Musk. He developed a person-to-person payment platform known as PayPal, which made him a billionaire. And after that he decided to focus on realization of his long-standing dreams: one is Space X – the company, the main purpose of
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Do logo redesigns help or hurt your brand? The role of brand commitment Michael F. Walsh West Virginia University, Morgantown, West Virginia, USA Karen Page Winterich Texas A&M University, College Station, Texas, USA, and Vikas Mittal Rice University, Houston, Texas, USA Abstract Purpose – Logos are a critical component of brand aesthetics. Frequently companies redesign their logos, and many redesigns result in more rounded logos. How do such redesigns affect consumers’ brand attitudes
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Purdue University Purdue e-Pubs Department of Computer Graphics Technology Degree Theses 1-1-2012 Department of Computer Graphics Technology Social Media Marketing in a Small Business: A Case Study Sarah Cox coxsl@purdue.edu Follow this and additional works at: http://docs.lib.purdue.edu/cgttheses Cox, Sarah, "Social Media Marketing in a Small Business: A Case Study" (2012). Department of Computer Graphics Technology Degree Theses. Paper 16. http://docs.lib.purdue.edu/cgttheses/16
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#nextchapter A STUDY GUIDE TO PROGRAM OR BE PROGRAMMED: TEN COMMANDMENTS FOR A DIGITAL AGE BY JENNIFER HANSEN WILL LUERS SETAREH ALIZADEH DR. DENE GRIGAR A Study Guide for Douglas Rushkoff’s PROGRAM OR BE PROGRAMMED #nextchapter The following study guide aims to provoke further thoughts and extend the conversation surrounding Douglas Rushkoff’s book Program or Be Programmed: Ten Commands for a Digital Age. It has been created for a wide variety of readers––from high school to adults––and purposes––from
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Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing
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CHAPTER ONE 1.0 INRODUCTION 1.1 Background of the case study Small and Medium businesses (SMBs) have played great roles in the development of various economies of the world. They are recognized and acknowledged worldwide as vital and significant contributors to economic development, job creation, and the general health and welfare of economies, both nationally and internationally. Over the years there have been many attempts at defining what constitutes SMBs. Researchers and policy makers,
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