BUSN300-1204A-02 Lower Division Capstone Assignment Name: Unit 5 Individual Project Deliverable Length: 4-5 body pages, 1 PERT chart, 1 Gantt chart Details: Using your current work organization (or an organization of interest) as the subject matter, research the elements of business and prepare an APA formatted paper that: • Analyzes the organization’s basic legal, social, and economic environments • Analyzes the organization’s managerial, operational, and financial issues including: o Project
Words: 2312 - Pages: 10
Marketing Principles and Analysis MKT 305 Winter Quarter 2014-2015 Instructor: Bill Froese Office Location: See Blackboard Office Hours: See Blackboard Phone: 224-616-4789 Email: wfroese@robertmorris.edu Course: MKT 305 Quarter Hours: 4 COURSE DESCRIPTION: This course will introduce students to key marketing principles including the marketing concept, management of the marketing mix (product, price, place and promotion), analysis of the external environment, ethical issues
Words: 3876 - Pages: 16
business practice in foreign markets. Objective 309.2.4-05: Describe how specified multicultural issues may impact the marketing approach for given products in a given market. Objective 309.2.4-06: Explain how cross-cultural communication issues affect marketing strategies. Objective 309.2.4-07: Evaluate the impact of specified cross-cultural ethical differences on marketing strategies. Introduction: Businesses large and small now compete in a truly global economy. To be successful in another
Words: 3666 - Pages: 15
*** (A) IMPORTANCE OF MARKETING Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Marketing covers advertising, promotions, public relations, and sales. Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product
Words: 43638 - Pages: 175
