IN-COMPANY TRAINING REPORT ON MARKETING STRATEGY OF TOMMY HILFIGER COMPLETED IN TOMMY HILFIGER LTD SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR TRAINING SUPERVISOR: SUBMITTED BY: MR. SAUMYA GHOSH MANDEEP SINGH (Senior Marketing Manager) Batch: 2007-2010 Enrollment No.: 07511213132 Session: 2007-2010
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Zara is a successful clothing and accessories retailer, it is the main brand of the INDITEX group (the largest apparel retailer). Its success is mostly based on its fast capacity to respond to the consumer needs after identifying them, which is mainly due to the information systems used by the organization. ZARA is vertically integrated. A narrow span of control allows it to control every step in the life cycle of the product. Despite its small IT force (0.5% of total revenues), ZARA manages to
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UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL ECB30103 STRATEGIC MANAGEMENT GROUP ASSIGNMENT: WALMART PREPARED BY: GROUP MEMBER 1) NURSYAHIDAH BINTI RAZALI 62283113720 2) NURUL NABILAH BINTI RAZALI 62283313248 3) NURUL ZAITUN BINTI ABDUL MALIK 62283313168 4) UMMI KHALSUM BINTI RAHMAT 62283313053 PREPARED FOR: LECTURER’S NAME: MOHD HAIZAM BIN MOHD SAUDI 1. What is the nature of
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longer, healthier, fun lives. Lululemon has developed a distinctive community-based strategy that we believe enhances the brand and reinforces guest loyalty. The key elements of the company’s strategy is to: - Design and develop innovative athletic apparel that combines performance with style and incorporates real-time guest feedback - Locate stores in street locations, lifestyle centers and malls that position each Lululemon Athletica store as an integral part of its community - Create an inviting
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Phil Knight Company Name: Nike. Inc Product Name: Athletic footwear and apparel, sport equipments and other athletic and recreational products Location: Washington County, Oregon, United States (Near Beaverton, Oregon) History (yrs.): SECTION 1: EXECUTIVE SUMMARY is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton
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image, A&F instead takes full advantage of controversy and word of mouth advertizing in order to gain their customer base. It is through A&F’s unorthodox methods that they have been able to establish themselves as a highly desirable, high quality apparel retailer and due to these factors they are able to charge a premium price for their products. A&F’s current strategies have helped them to not only establish themselves in the United States, but they are now poised to expand into the global market
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Executive Summary Belle` Fashion is a new apparel store that caters to the general public nationwide via the web. Belle` Fashion is located in Cedar Hill, Texas. Belle` Fashions focus is to provide beautiful clothing and accessories to all population young and old. Belle` Fashion and accessories, and position ourselves as the top retail store servicing this particular market. Our intentions are to obtain 80% market share and become a central hub of shopping activity for the national and local
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Group: Diamonds Strategy Term Project 2-3 MGT 695 – Strategic Planning January 26, 2013 Ralph Lauren Corporation Module 2: Mission, Goals, and the Strategic Management Process 1. Search for a mission statement for the firm. Not all organizations publish such a statement, so alternatively you can look for enduring principles and values upon which the firm seems to be anchored. This information is often available at the firm’s website or is contained in its annual reports. You may also interview
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cotton riveted waist overall which later became the legendary Jeans. Levi Strauss & Co. (LS&Co.) is one of the world’s largest brand-name apparel marketers with sales in more than 100 countries. There is no other company with a comparable global presence in the jeansand casual pants markets. Levi Strauss & Co., together with its subsidiaries, operates as a branded apparel company. The company designs and markets jeans, casual and dress pants, tops, skirts, jackets, footwear products, and related accessories
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While some of the department stores covered by this Survey beat our same-store sales estimates for the first half of 2011, some lagged behind. (For details, see the “Same-Store Sales of Selected Department Stores and Discounters” table on the previous page.) Most of the moderate-price department stores such as J.C. Penney and Kohl’s fell behind expectations. On the other hand, discounters such as Dollar Tree Stores and Dollar General reported relatively strong gains in the first and second quarters
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