Environmental Analysis SWOT analysis Apple has created its image as a multinational corporation, which designs, manufactures and sells computers, consumers’ electronics and software. Along with these, Apple provides related services to its customers. Area of concern | Types of concern | | Favorable | Unfavorable | Internal Environment | Strengths * Loyal Customers * Flame of Innovation * Diversification and differentiation of Products * Use of Mac OSX’s unique operating system
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Apple SWOT analysis 2014 Your best insight into Apple's strengths, weaknesses, opportunities and threats this year. Company background Name | Apple Inc. | Industries served | Computer hardware Computer software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto) Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac products) Digital distribution (iTunes store, iCloud, App StoreSM, Mac App Store) | Geographic areas served | Worldwide (retail stores in 14 countries and online stores
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PEST Analysis To gain an understanding of Apple’s business potential, direction of operation and to know situation of future market, we will use PEST analysis. Political Factors There are many problems which cannot be controllable by the company such as; geopoliticaluncertainties, war against terrorism, authority to work and health issues which can affect the sale of Apple’s product worldwide. As to reduce operating cost Apple has outsourced in different countries like Ireland, China, Korea, Czech
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famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the
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…………………………………………………………... 1 METHODOLOGY……………………………………………………………… 1 COMPETITION……….……………………………………………………….. 2 PORTER’S 5 FORCES……………………………………………………. 2 ANSOFF’S METRIX……………………………………………………… 2 SWOT AND PASTE ANALYSIS……………………………………………… 3 CONCLUSION ………………………………………………………………….. 4 RECOMMENDATION………………………………………………………… 5 APPENDICES ……………………………………………………………………… 6 REFERENCE LIST ……………………………………………………………… 7 1. Introduction Apple Inc. is an
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Strategic Management Analysis of the strategy of the Strategic Management – Analysis of the Strategy of the Apple, Inc. 15 June 2012 List of contents List of contents …..…..…………………….………………………………….….………… 2 List of figures …………….…….……………………………….…………........................ 3 1. Executive Summary ……………………………………..….…………….….…………. 4 2. Historical development ………………….……..………………..…..……..………...… 4 3. Environmental analysis …………………………………………………..…………...... 8 3.1 Company description ………………………………………………
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summary The report provides an analysis and evaluation of the three levels of the marketing environment of iPhone 5. It analyses the relationship between the influence of internal, macro and microenvironment on the product development and the potential success of iPhone 5 in the UK market. The internal environment will be examined by concentrating on product’s strengths, weaknesses, opportunities and threats and its innovative features, using a SWOT analysis. A comparison between previous Apple
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2015-03-16 Case Assignment & Guiding Questions for Case Analysis Prof. Park Strategic Management Course Requirements & Grading Attendance/Class Contribution Mid-term(in class) Real Case Analysis (Final Group Project) * replace the final exam * Adjusted by peer evaluation Case Report and Presentation (Group Project) * Adjusted by peer evaluation 20% 30% 35% 15% Total 100% 1 2015-03-16 Case Report and Presentation (Group Project) • We will discuss around 10 business cases
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DIFFERENTIATION * Differentiation helps customer recognize the brand within a category * Significance * Creates value * Brand loyalty Differentiation creates a perceived value amongst consumers and also potential consumers. For example, Apple’s focuses on the cost value of getting an iPhone versus other phones within the market. If differentiation is done well by an organization, it helps to deliver quality and value to consumers which leads to brand loyalty on the part of the consumer
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Apple’s External Environment External environment is the environment or surroundings outside of the company such as economic component, demographic component, technological component, sociocultural component, political/legal component, and global component (Chapter 2, Management Environment, slide 5). As for Apple, they have their own factors which is P.E.S.T. (Political, Economic, Social, and Technological) factors that affect them to make a decision-making process. These are the explanation about
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