smart phone which has taken the mobile phone industry by storm. The iPhone idea came about when Apple CEO Steve Jobs told Apple engineers to explore the concept of touch-screens. There are many reasons a consumer would favour iPhone over other smart phones, whether the reason lies in its sleek, metallic design or the entertainment kicks the consumer obtains out of using it, it is crucial that Apple looks in greater depth at more sophisticated business tools in order to cater professionals like
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1.Explain and give an example of these terms in your own words. Product differentiation, Product line and product mix, Branding, Co-branding, Packaging Product differentiation is the process of separating a product or service from others, making it more appealing to a specific target market. Companies differentiate products or services from competitors' products and services as well as the companies own products and services. Methods of product differentiation include product form, features
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Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer
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500 Strayer University Dr. Issac Owolabi, Ph.D. TABLE OF CONTENTS I. Executive Summary II. Mission Statement III. Branding, Pricing, and Distribution IV. Company Major Competitor V. Differentiation Strategy VI. Leader or Follower VII. Macro-Environmental Issues VIII. Predicts Trends and Formulate Strategy IX. Implementation Strategy X. Five Year Expansion Plan XI. Social Media XII. Performance Standards XIII. Potential for Company XIV.
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Problem Statement: In the past, Apple has been the leader in innovation and has made a high quality product. The drastic changes in the computer industry have caused Apple to reevaluate their strategy. As a result, Apple is attempting to maintain differentiation through innovation while struggling to be cost competitive. While Apple’s revenue has increased over the past three years, profitability has declined and market share has remained stagnant. External Analysis: Porters Five Force analysis:
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The Beauty of Apple Products of Apple are like beautiful crystal prisons. With the leadership of Steve Jobs who is a manager and entrepreneur, the company has seen great achievement in their products through quality and innovations. Their devices consist of a wide range of restrictions that are imposed by the hardware, operating system and Apple contracts with carriers and developers. This makes their product to be of quality and more durable. Their product exhibits good performance compared to
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The list of top Brands according to research of 2003 and 2012 2003 year | 2012year | # | Name | Country | # | Name | Country | 1 | Coca-Cola | U.S | 1 | Coca-Cola | U.S | 2 | Microsoft | U.S | 2 | Apple | U.S | 3 | IBM | U.S | 3 | IBM | U.S | 7 | Disney | U.S | 9 | Sumsung | Korea | 5 | Intel | U.S | 5 | Microsoft | U.S | 6 | Nokia | Finland | 7 | Mc Donald’s | U.S | 8 | Mc Donald’s | U.S | 22 | Pepsi | U.S | 9 | Marlboro | U.S | 11 |
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existing social norms and abstaining from any activities that might be detrimental to society at large. Social marketing is a relatively newer addition to the marketing approaches but it is rapidly becoming a critical component of marketing strategies. Branding refers to the main
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cellular market is one of the fastest growing and competitive industries of today. The distinguished Canadian company Research In Motion (RIM), proud manufacturer of the Blackberry, once dominated the cellular market. With the introduction of both Apple and Samsung smartphones, which have continually increased each company’s growth in terms of revenue and market shares, Research in Motion will soon find themselves struggling to stay in the game. If RIM does not adhere to making some drastic changes
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HKUspace Advanced Diploma in Marketing Introduction to Branding Individual Assignment Camila Amorim Albanezzi (10576161) Lecturer Ms. Vivian Tam Executive Summary Apple Inc. is an American multinational corporation that designs and manufacturers consumer electronics and computer software products and service related services. The company is well known for the hardware products such as the Macintosh computers, the iPod, iPhone, iPad and the latest launch, the iWatch, it has also a
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