yang-jing@uiowa.edu Linshan Li linshan-li@uiowa.edu Apple Inc. (NSDQ: AAPL) April 17, 2012 Current Price $609.60 Target Price $765-790 Apple Bytes Its Way To The Top The iPad has revolutionized the booming tablet industry and is dominating a 61% market share with a unit sales increase of 111% over the year ago quarter. A yearly increase of 334% in sales volume during FY2011 makes the iPad the most popular product in the tablet industry. Apple shattered analysts’ expectations for Q1 of its FY2012
Words: 18332 - Pages: 74
Environmental Analysis The information technology (IT) industry has always been highly driven by innovations in technology. It is dynamic and highly competitive, with frequent changes in both technologies and business models. Each industry shift is an opportunity to conceive new products, new technologies, or new ideas that can further transform the industry and businesses. The following PESTEL analysis will try to gain an understanding of Microsoft’s business potential
Words: 7080 - Pages: 29
.................................................................................. 4 Issues & Outlook Profile ......................................................................................... 6 Mission and Strategy ........................................................................................................................................ 6 Key Issues ...............................................................................
Words: 8505 - Pages: 35
Exemplary Final Report Research on Understanding Microsoft’s Operating System’s Weak Smartphone Market Share Marketing Research Executive Summary – Background Smartphone ownership and usage is at an all-time high. Unfortunately, Microsoft’s operating system (OS) has never had a competitive market share in the cellular industry. Google’s Android and Apple’s iOS have dominated the market despite Microsoft’s efforts to increase their popularity—and ultimately their demand
Words: 6694 - Pages: 27
brand value structure, which can unite the consumer’s sensory, emotion, social and intellectual experiences. ( Don,Rober,Stanley,1994,Don,Heidi,2004,Chen -linChen,2004,Shu-peiTsai,2005 ): (1) Put consumers in core of marketing strategy. (2) Pay much attention to Brand strategies. (3)Establish long-term relationship between enterprise or brand and consumers. (4)Using more information technologies be marketing tools. (5) Integrate
Words: 1592 - Pages: 7
[pic] [pic] [pic] Today “Agricultural Marketing Co. Ltd (AMCL)” is the largest processors of agricultural marketing sector in Bangladesh. Their product is branded as “PRAN”. Now it is usually recognized to the consumers by “PRAN Group”. The full meaning of PRAN is… P = Programme for R = Rural A = Advancement N = Nationally “Agricultural Marketing Co. Ltd” was born in 15th May 1985. Keeping in view the corporate mission of the group they have over
Words: 4493 - Pages: 18
Content of a Marketing Plan A marketing plan has a more limited scope than a business plan, which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation. The marketing plan documents how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is also linked to the plans of other organizational departments. Suppose a marketing plan calls for selling 200
Words: 7341 - Pages: 30
Week 1 Weekly Questions 1. In your own words, define marketing. Marketing is the process of selling and obtaining products and services through social activities. 2. Give some example of marketing activities that you see out in the “real world”. For example, Coles sells food and necessity to people. The shop of Clinique provides some cosmetics to the women. Central market sells lots of fruits to people. 3. Explain the ‘marketing philosophy’. What is the difference between
Words: 4117 - Pages: 17
to improve and leverage its equity. * 2 steps in a brand audit: brand inventory and brand exploratory. * Marketing audit: comprehensive systematic, independent and periodic examination of a company’s marketing environment, objectives, strategies, and activities with a view of determining problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance. * Brand inventory: provides a current profile of how all the products and services
Words: 10631 - Pages: 43
of success. For these sets of people, even though Microsoft has been playing a role in the industry with their operating system, the software giant still doesn’t have what it takes to compete favorably in an industry seemingly dominated by Samsung, Apple and other emerging brands. No doubt, this is a strong argument by these sets of people, but what must not be taken away from the deal is that the $7.2 billion purchase of Nokia's devices business is probably the no-brainer acquisition of the year
Words: 2587 - Pages: 11
