Student Name-Tin Thet Thet Han Matrix Number -132015090022 MSU/MBA “Apple Case Assignment” Questions (1)Do you agree or disagree that Apple’s iTunes, iPhone apps, iPad apps give the company a competitive advantage? Be sure to justify your answer. Yes, I agree that Apple’s iTunes, iPhone apps, iPad apps give the company a competitive advantage. Apple let outsiders offer software for the iPhone and in less than 6 months, more than 10,000 applications had been created. Also, more than 15,000 applications
Words: 1254 - Pages: 6
Apple Game Console. It has been rumored that Apple is developing a game console that would be competition with systems such as the Wii from Nintendo, Xbox 360 from Microsoft, and PS3 from Sony. Any new foray into this market would have to be well researched and strategized if it were to be profitable. Although this market is still strong I believe that it is in its mature phase of the life cycle for the most part and it would take a system that was unique and rare to win market share from the
Words: 657 - Pages: 3
Brand Extension If you have ever named a boat, a pet or a child, you know how difficult it can be to choose the right name. Despite the importance of the decision, the process seems hit-and-miss and there seem to be few guidelines for getting it right. After agonizing over lists of alternatives, you reject all but one, with no sense of certainty. Later the name seems inevitable – how could you have considered any other name? The Challenge of Naming The naming challenge is compounded in a business
Words: 1327 - Pages: 6
understanding of their organization’s capabilities and competences. On the other hand, external analysis gives insight on the prevailing market conditions. This increases the effectiveness with which the firm develops strategies to market its products. Before launching its Mini Ipad product, Apple Incorporation conducted an internal analysis in order to understand its competences and capabilities. 3.1 SWOT Analysis The SWOT analysis below illustrates Apple’s strengths, weaknesses, opportunities and
Words: 2755 - Pages: 12
mean more money can go towards the charity/cause. Oxfam’s overall objectives are to respond to emergencies to help rebuild lives, fight poverty and campaigning for lasting change to shape futures. The second business I chose in the private sector is Apple, their business objectives are to expand their sales to customers who have not yet own any Apple’s products they do this by expanding their distribution network to reach more consumers and using; internet providers, third party retail stores, flagship
Words: 1191 - Pages: 5
organisations. In this report it will describe how marketing techniques like branding, relationship marketing and growth strategies are used to market products in Cadbury’s and in McDonalds. Branding is one of the most important aspects of any business. Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Examples of this is Coca-Cola, McDonalds, Apple. Relationship marketing is a key aspect of marketing and helps make
Words: 388 - Pages: 2
Business Analysis MGT/521 8-04-2011 John T. Opincar Abstract In this paper, an overall business analysis of Apple, Inc. will describe in detail including the review of recent economic trends influencing Apple, along with the strategies the company could and were adapting to with the changing of the markets and recession. Along with informative information about the tactics Apple may have implemented or could potential implement to achieve their strategic goals. Within this paper it opened elements
Words: 974 - Pages: 4
De Montfort University City University of Hong Kong BA (HONS) BUSINESS ADMINISTRATIONS AND MANAGEMENT (121-29080) Corporate Strategy (Module code: BAMG 3108) Assignment Topic: Group Report Submit on: 20 November 2012 Name of Instructor: Mr. Eric Lam Name of Student (DMU Student No): (1) Kong Kwok Shing (DMU) P11013981 (SCOPE) 52810589 (2) Lai Ka Yi (DMU) P11014709 (SCOPE) 52810450 (3) Ng Yiu Ping (DMU) P11013811 (SCOPE) 52810332 (4) Wong Shu Kei (DMU)
Words: 4138 - Pages: 17
Organizational Dynamics (2013) 42, 92—99 Available online at www.sciencedirect.com journal homepage: www.elsevier.com/locate/orgdyn Quantum Strategy at Apple Inc Loizos Heracleous Over the last 15 years, Apple Inc has revolutionized the personal electronics, telecom, computer and media industries through a string of blockbuster products that offer unique, designer, integrated customer experiences. In the process, the company has helped to accelerate the blurring of industry boundaries
Words: 5440 - Pages: 22
The normal thing organizations do is define a single ambiguous strategy like differentiation by development of core competence, intense efficiency leading to cost leadership or choosing a niche market. The thinking is that should firms choose to pursue more than one strategy at a time, they will run into confusion and may fail Somehow, select firms like apple has done what can be termed “quantum strategy” (loizos hercleous 2012). They are able to balance contradicting strategic features like groundbreaking
Words: 1281 - Pages: 6
