APPLE COMPUTER, INC.: A CASE ANALYSIS SWOT analysis and recommendation -------------------- INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005
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Phoenix Nana Offei MGT498 Strategic Management The role of ethics and social responsibility August 30, 2012 Abstracts Ethics and social responsibility occupy an important place in human value system. Customer confidence in how business operates has been severely shaking by recent corporate scandals and collapses, such as Enron and bank failures. Hence it is important for companies to consider incorporating ethics and social responsibility into their strategic planning. The (term)
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Abstracts Ethics and social responsibility occupy an important place in human value system. Customer confidence in how business operates has been severely shaking by recent corporate scandals and collapses, such as Enron and bank failures. Hence it is important for companies to consider incorporating ethics and social responsibility into their strategic planning. The (term) ethnics are derivative from the Greek word ethikos, which meaning tradition or character. In philosophy ethical behavior
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This report shows a marketing mix for the Apple iPhone, with the purpose of introducing the iPhone to the Southeast Asia market for the first time. For instance it shows a report on how Apple can carry on with their marketing strategies such as product strategies, Pricing strategies, Promotion strategies and Distribution strategies. And after considering the available strategies the report is concluded with the most appropriate strategies which the Apple can use for its marketing of iPhone to the
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Apple in case study Question 1/ Analyze the microenvironment and drivers of changes of the PC industry. What are the opportunities and threats facing Apple, Inc. (PESTEL analysis, “Uncertainty/Impact” drivers’ analysis and Scenario Planning)? 20% : a) Opportunities and threats facing Apple, Inc. Opportunities: * Entrance in new markets; * High levels of demand of Apple’s products (IPhone, IPad); * Damages from competitors who doesn’t respect Apple’s patent; * Exploitation
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the full dissertation on The purchasing behaviour of Apple products between Chinese students (12000 words). Executive summary This research focuses on determining the factors which influence the buying behaviour of the customers Chinese students for Apple products. The research was conducted among around 1000 contacts out of which 130 students responded. The research used survey method to collect information from the large audience. The analysis of the information was conducted using SPSS while
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FACULTY OF BUSINESS NILAI UNIVERSITY BACHELOR OF BUSINESS ADMINISTRATION BM 3319 BUSINESS SYNOPTIC 1 TITLE: Case Study: APPLE (Apple’s Profitable but risky Strategy) Prepared by: LAM SOON LIANG BBAMGT 00009666 Date of Submission: 8th December 2014 Question 1: With reference to the case study, provide one example with a paragraph of not more than 5 lines, which clearly illustrates a link between topics or concepts drawn from at least 2 modules you studied. Launched
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INTERNATIONAL BUSINESS ENVIRONMENT Question 4: Compare and contrast the activities of two companies of your choice in the same industrial sector in developing new technology to try to maintain competitive advantage. CONTENTS INTRODUCTION 3 TECHNOLOGICAL DEVELOPMENT 4 (i)PRINCIPAL STAGES OF TECH DEVELOPMENT 4 (ii)BASIC INDEXES OF TECHNOLOGY 4 ROLE OF R&D 5 TECHNOLOGICAL INNOVATION 7 ANALYSIS 10
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Marketing Plan Apple iPhone Table of Contents Executive Summary | …………………….……………………. | 3 | Situational Analysis | …………………….……………………. | 3 | Marketing Strategy | …………………….……………………. | 8 | Financials | …………………….……………………. | 13 | Controls | …………………….……………………. | 16 | Summary | …………………….……………………. | 17 | Executive Summary The Apple iPhone targets consumers who desire to have constant access to the internet, media, and communication. The market for smart phones compared to standard
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focuses on the cost value of getting an iPhone versus other phones within the market. If differentiation is done well by an organization, it helps to deliver quality and value to consumers which leads to brand loyalty on the part of the consumer. Apple has consistently delivered on providing iPhones which are high in value and of value to the consumer. This has helped build a high loyal customer base that will always pick an IPhone over any other product any time. Differentiation creates a perceived
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