An Analysis of Sales Strategies Used by Apple Inc. Written By: Samantha Glass Submitted to: Professor Aric Rindfleisch December 15, 2010 Table of Contents 1. Literature Review 1 A. Company and Sales Tactics Overview 1 B. Apple Sales Strategies 3 i. Brand Image and Premium Pricing 3 ii. Retail Stores 7 iii. Innovative 10 iv. Quality Products 12 v. Media Frenzy 14 vii. Competitive Advantage 15 2. Methodologies 18 A. Apple Sales Strategy Survey 18 B. SWOT Analysis 18
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9-708-480 REV: SEPTEMBER 8, 2008 DAVID B. YOFFIE MICHAEL SLIND Apple Inc., 2008 In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc.1 With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple’s future, but they now accounted for less than half of its total revenue. A year and a half later, in June
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Apple Corporation: Strategy Analysis Executive summary Apple Corporation continues to be the worlds most admired company because of its huge financial base, ability to attract and retain customers, ability to innovate and to produce technologically superior products. The company’s strategy as found in this report is built around creativity and innovation. Its capabilities in terms of resources and technology have made the company to produce technologically advanced products. Despite the huge
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Wireless Network Implementation Project Business case Hector Cloete Contents Statement of Work3 Background3 Corporate Objectives3 Solution3 Cost Benefit4 Sources of finance5 Project finance5 Marketing plan5 Stakeholder Analysis5 Company Resources5 Operational Configuration6 Build Method6 Risks7 Conclusion7 Statement of Work The retail banking division of United Banks has requested IT to build an application where branch staff can
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Analysis of case According to the case, Michael Eisner was in conflicts with Disney’s competing companies, board members and partners. To better illustrate, I separate each disagreement below. From the side of Weinstein brother, One of the reasons causes the conflicts between them may be Incompatible Goals. Since Disney was eager to purchase Miramax films, founded by the Weinstein Company, he obviously wanted to pay fewer funds as a buyer. On the contrary, as a seller, Weinstein brothers
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A SEMINAR REPORT ON APPLE iOS 4 In DEPARTMENT OF COMPUTER SCIENCE & ENGG. HARYANA COLLEGE OF TECHNOLOGY AND MANAGEMENT, KAITHAL-136027 Session (Aug - Dec 2010) SUBMITTED BY: SUBMITTED TO: MAYUR BHOLA Mr. Arvind Kumar 7th semester
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------------------------------------------------- Essay on “Google Android OS vs. Apple iOS” The competition between Google Android and Apple iOSis one of the most talked after wars in mobile gadget platforms. The Google Android platform is increasingly becoming dominant in the smartphones and tablets market. Nokia, a once leading company in the mobile phone market is slowly entering the smartphone market with a new range of Lumia smartphones powered by Windows 8 mobile as it phases out its range
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Organizations………………………………………………………........ 4 Apple Inc. and Paradoxical Thinking……………………………………………………………... 5 Learning Paradoxical Thinking…………………………………………………………………… 7 Paradoxical Thinking as a Skill of Intelligence…………………………………………………... 8 Conclusion………………………………………………………………………………………... 9 References……………………………………………………………………………………….. 10 Abstract Paradoxical thinking is looking at a problem from a different perspective and coming up with a solution. We live in an ever-changing, dynamic environment
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2013 shows that China attracted $ 101 billion for continuing topped the list of developing countries. Why so many foreign companies want to build factories in China. I think it has three reasons to explain this question. I will use the example of Apple to show these three reasons. First of all, China as one of the cheap labor export base all over the world, attracting a large number of foreign companies to invest in production in China. American market investment company ConvergEx Group conducted
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companies wishing to save labor costs and they are using semiskilled labor for less than 1 dollar an hour. In August 2010, Danshui Plant No.2 in southern China has a 1 year contract in the period between 1 June 2010 and 31 May 2011 with Apple incorporation to assemble the Apple iPhone 4. Based on the contract, Danshui need to assemble 2.4 million iPhones within 1 year. However, Wentao Chen, manager of Danshui Plant No.2 was anxious about the plant is not able to assemble 2.4 million as their expected and
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