Strategy Case: Apple inc. in 2012 Inleiding In het kader van de opdracht van Business Strategy voor de PTMSc Bedrijfskunde hebben wij aan de hand van de gestelde vragen deze business case uitgewerkt. De samenvattingen, strategieën en analyses die zijn gebruikt zijn uitsluitend gebaseerd op informatie vanuit de case Apple Inc. in 2012 uit de reader. De modellen die zijn opgesteld om conclusies grafisch te onderbouwen zijn opgesteld met informatie die in de case of in de bijlagen van de case gegeven
Words: 2874 - Pages: 12
Apple case Synopsis: Headquartered in Cupertino, California, Apple is one of the most well known brands today. Apple didn’t just enter the market and become what they are today, the company had to go through a series of ups and downs which lead them to become a company with an estimated brand value of 153 billion. Apple first entered the public market in 1976 with the release of their first computer Apple I. Apple was profitable for a couple years and then they hit a slump. After a power struggle
Words: 1617 - Pages: 7
Case 30 - Apple after Steve Jobs 1. Analyze Apple’s board structure. Are criticisms of Apple board justified? What changes would corporate governance reformers like to see and why? * Apple’s board structure: Steve Jobs was the CEO of Apple Inc. Timothy Cook (Chief Operating Officer) served as CEO of the company when Jobs was on medical leave for pancreatic cancer. Scott Forstall (Senior Vice President) was responsible for Mac OS X before being named vice president for IPhone software
Words: 323 - Pages: 2
Apple Computer Inc,-2005 AAPL www.opple.com Apple's motto, "Think Differently," is a concept that the company does very well by creating innovative products that continue to define the world of computer design. Other computer manufacturers have attempted for decades to replicate the icono· clastic appeal of the Apple design. None have succeeded in the manner of Apple. When Steve Jobs assumed the post of CEO in 1998, he re-revolutionized the entire company. Apple introduced the iMac and iBook
Words: 2421 - Pages: 10
APPLE CASE: Apple Inc. in 2010 Ipad: 2010: 3rd major innovation launched by Apple over last decade (revolutionary product). 80’s + 90’s: Mac personal computers. Late 80’s: Strong brand, rapid growth, high profits. 96’: almost went bankrupt. Then: Apple Computer=> Apple Inc + innovative non-PC products in early 2000s (=mobile device company). 2009 fiscal year: Iphone+Ipod= 60% of sales (total sales= $43 billion) Apple stock had risen more than 15-fold since 2003. -Macintosh
Words: 394 - Pages: 2
S w W12774 APPLE A1 Tom Watson wrote this case under the supervision of Professor Mary Crossan solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission
Words: 5670 - Pages: 23
Apple Inc. Case Study Alex Sorokin Julia Andrejeva Anastasija Citajeva Inga Plavane Karina Tidrike EBS3 1. Opportunities * The online sales of computer are rapidly increasing. * Large population, which are extremely brand conscious and individualistic. * Laptops are highly demanded products of Apple Company therefore more types of laptops can be developed which will meet as many needs as possible. * Increase in worms and viruses on PCs so the antivirus solution
Words: 5410 - Pages: 22
Mgmt4650 05/21/2013 APPLE’S CASE ANALYSIS Apple Inc. (Apple) was established by Steve Jobs and Steve Wozniak in 1976. The company’s mission to make modernizing and promotion of personal computers, portable digital music players, mobile communication and media devices. Apple’s product was designed to cutting edge, designed beautifully, and easy use. The company product desktops and convenient personal computers ,associated devices, hardware and software. Apple has already developed the
Words: 1035 - Pages: 5
Apple Case Team Assignment 1. What historically have been the sources of Apple’s competitive advantage? (15pt) Apple, since its conception, has been focused on making a superior personal computer. Apple was, at first, ahead of their competition due to their improvements upon the personal computer. Apple was adamant on creating an easy to use personal computer with exceptional design and style; creating a premium product. Apple was focused on being different, rebellious and cutting-edge. Steve
Words: 1955 - Pages: 8
1) Historically, what were Apple’s major competitive advantages? * Apple came back with their differentiation strategy. It was supported by a strong promotion campaign, with the goal of to ‘differentiate the Macintosh amid intense competition in the PC industry. Therefore Apple has always been a very innovative manufacturer and for a long time tried to produce a unique product which is easy to use. Apple’s competitive advantages are its control of software and hardware, marketing
Words: 1664 - Pages: 7
