the Company over time Steve Jobs and Steve Wozniak founded Apple on April 1, 1976. The two Steves, Jobs and Woz (as he is commonly referred to – see woz.org), have personalities that persist throughout Apple’s products, even today. Jobs was the consummate salesperson and visionary while Woz was the inquisitive technical genius. Woz developed his own homemade computer and Jobs saw its commercial potential. After selling 50 Apple I computer kits to Paul Terrell’s Byte Shop in Mountain View,
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10/9/12 Ind. Case Assign #2 MGT 4195 Apple Apple Inc. has endured a long, storied history over the past 35 years since its founding in the 1970s. It was started as a computer company and today considers itself a leader in the mobile device industry. Apple has been successful over this time as a result of a number of different reasons. Apple has also been recognized as innovators in any industry they operate in. Historically, the three biggest competitive advantages that Apple has been able to
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9-502-063 REV: MAY 20, 2010 LUC WATHIEU Apple Stores Ron Johnson (HBS ’84), Apple Computer’s Senior Vice-President of Retail, never missed a chance to show a customer through the nearest Apple Store. A former Vice-President of Merchandising at Target (a leading department store chain), Johnson joined Apple in January 2000 with the mission to oversee the creation of the company’s own stores. The first store opened in May 2001—and just seven months later, 27 identical stores had been opened across
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Design Thinking and Innovation at Apple | Apple Case Summary | | This documents describes in brief the history of Apple and discuss its strategy to success. In addition this documents also draws similarity between Steve Jobs and the current CEO of Apple Tim Cooks. | | Pradyot Mohanty (Twin Peaks) | 1/17/2012 | | History Apple was founded by Jobs and Steve Wozniak in 1976 a time when computer was perceived as nothing but a complex computation system which was used only in big
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Prior to that, Apple was merely a niche player in the desktopcomputing industry, and struggling financially. Steve Jobs turned the sinking company around by focusing on only two computer models (one laptop and one desktop) in each of two market segments (the professional market and the consumer market) as opposed to dozens of non-differentiated products within each segment. This streamlining of its product lineup enhanced Apple’s strategic focus. Even so, the outlook for Apple was grim. Jobs
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9-708-480 REV: SEPTEMBER 8, 2008 DAVID B. YOFFIE MICHAEL SLIND Apple Inc., 2008 In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc.1 With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple’s future, but they now accounted for less than half of its total revenue. A year and a half later, in June
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Apple’s competitive advantage has been product differentiation and premium pricing strategy. Apple is known for offering high-end innovative products. Mike Markkula, investor and entrepreneur, was able to attract a lot of venture capital which allowed Apple to place a significant investment into R&D in order to create its premium products. Unlike other “Wintel” firms that manufacture only hardware, Apple controls both hardware and software placing it into a unique position of providing consumers
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Case Study: The Strategic Management of Apple Inc. GB520 Strategic Human Resources Management Professor Andrew Klein May 7, 2013 Strategic Management “Strategic management refers to the art of planning your business at the highest possible level” (What is strategic, 2011). A great example of strategic management is the story of Apple, Inc., formally known as Apple Computers. This story is innovative, includes traditional business strategies, an amazing record in leading change and unplanned
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Apple Computers was created on April 1, 1976 by Steve Jobs and Steve Wozniak with the release of Apple I, and incorporated in California in 1977. Since that time Apple has been one of the top innovators in not only the computer industry, but also music and cell phones. Apple has had some failures along the way, but has always managed to come back and stay on the front edge of the industries it competes in. The history of Apple shows many products that can be attributed as failures; however, Apple’s
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Case Analysis On Apple Incorporation By Vikram Kataria Submitted To: Dr. Justin C. Matus MBA 591 Introduction The firm started off as “Apple Computer”, best known for its Macintosh line of computers in the 1980s and 1990s. Despite a strong brand, rapid growth and high profits in the late 1980s, Apple nearly went bankrupt in 1996. Steve Jobs took over as CEO again in 1997 after being forced out of the firm in 1985. “Apple Computer” was renamed “Apple Inc.” to reflect the firm’s expansion
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