Apple Computer – 2005 Forest David: Francis Marion University A. Case Abstract This is a comprehensive strategic management case that includes the company’s financial statements, organization chart, competitor information, and industry trends. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Apple Computer, Inc., located in Cupertino, California, designs
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In an exclusive interview, Apple's CEO talked with Fortune senior editor Betsy Morris in February in Kona, Hawaii, where he was vacationing with his family, about the keys to the company's success, the prospect of Apple without Jobs, and more. Here are excerpts. On the birth of the iPhone "We all had cellphones. We just hated them, they were so awful to use. The software was terrible. The hardware wasn't very good. We talked to our friends, and they all hated their cellphones too. Everybody seemed
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PESTEL analysis 2 2. Porter's five forces model 4 3. Strengths and weaknesses of Apple, Inc (7-s model) 6 4. Core competency of Apple Inc and VRIO model. What were Apple’s competitive advantages? 8 5. New formula to create a sustainable competitive advantage 8 6. Assessment of Apple’s initial strategy for the iPhone. Quick change to a different strategy. 8 7. EFE and IFE matrix; strategic recommendations on Apple Inc SWOT matrix; SPACE matrix; evaluation of strategic choices on QSPM. 9 8. Balanced
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Lauren Nichols June 10, 2013 Apple Computer, Inc The Problem: The problem with Apple is that there is not a defined and consistent corporate strategy in place. Situation Analysis: Apple does not have a defined corporate strategy. There have been frequent strategy changes in recent years. Apple’s mission statement focuses on providing high quality, high priced personal computer and personal computing products to technologically savvy customers. However, Apple has occasionally deviated from
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Apple Inc. (NASDAQ: AAPL; previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional
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Apple Computer Successes and Failures In 1976, The Apple Computer Company is founded by Steve Jobs and Stephen Wosniak. The first computer was little more than a kit computer that sold for $666 dollars and had limited mass market appeal. The following year, the Apple II is introduced and represents the first computer that is designed for the mass market. In 1978, the Apple Disk II is introduced and represents a disk storage solution that is half the price of its competitors and more reliable
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C1. Apple Inc. in 2012 Q1. Apple’s historical competitive advantage Concept of easy-to-use computer, Its control of software and hardware, marketing, digital asset management, retail strategy, product differentiation, Jobs’ strategical decisions. Elegant hardware design. Q2. The reason Apple fail in PC industry. : More knowledgeable PC consumers Apple attempted to fix market share –Market share numbers are meaningful for companies that directly compete for the same sales. However, overall
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evolving? Apple’s overall competitive strategy is differentiation strategy. Apple has offered unique product line that the buyers find it’s appealing and worth paying for. The chief elements of Apple’s differentiation strategy are product features and performance as well as technology and innovation. In general, there are three basic product lines of Apple which are Computer, Smartphone as well as Personal Media Players. Apple has created their own operating systems and software and applied it in their
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Problem Definition: Apple Inc., one of the largest companies in the world, has introduced the revolutionary IPhone 3G in the market. The managing team’s goal is to sell 10 million units in 2008, giving them a 1% market share. The issue for Apple was that when they experienced high customer satisfaction for the IPhone, they decided to make these devices more affordable by dropping the price by $200 after two months of going on sale. This affected the sales of IPhones as they were declining on a
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I- Some of Apples’ Biggest Success and Failures 1- 5 biggest Successes iPhone: Apple released this product in 2007 as all-in-one device. The new look, new browsing features and the advanced OS along with deploying 3G wireless technology made this user-friendly a very successful products. It also has all the features of an iPod. iPod: First launched in 2001 and included a hard drive along with a variable product line with different media capabilities. It can also sever as an external
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