Apple Inc. in 2010 Jennifer Rossin American Military University BUSN620 Strategic Management May 15, 2015 Abstract Per the assignment given, this paper explores Case Study #4, Apple Inc. in 2010. On April 4, 2010, Apple Inc. (from this point forward, referred to as “Apple”) launched the first generation of the iPad. The third largely hyped product launched by the company over the previous ten years, the iPad was greatly anticipated and touted as the “next big thing.” This paper will
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Apple SWOT Analysis Purpose of SWOT analysis The main purpose of the SWOT analysis is to identify the most significant factors that affect a company and its market both internally and externally (Hooley, G. 2004). This analysis provides Apple with quick, executive keys by looking at strength and weaknesses alongside opportunities and threats. It’s designed to help the company’s strategy formulation. The company will be able look at which strengths should be developed and best deployed, which
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Corporate Responsibility and Marketing Strategies Apple Inc is known world-wide because of the quality of the products it produces. This is a primary reason why its sales have remained high. The mission of Apple Inc is to ensure that it remains socially responsible to the community it serves in addition to persuading the supplier store comply with socially ethical issues. The mission expresses the commitment of the company in implementing corporate social responsibility activities, apart from providing
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| | | Describe the key strategic challenges facing Apple Computer. Apple's is currently a very innovative company. It has gone through many ups and downs over the past 30 + years. From a successful company that brought in millions thanks to 2 guys a garage and a dream, to Steven Jobs, one of the founders, walking away from the company and in the process causing competitors to acquire ideas due to legal mistakes. Eventually, Apple came back, thanks to Jobs rejoining and also because of the
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Analysis Apple Inc. SWOT Analysis Company Overview Apple Inc. is an American multinational corporation which focuses on designing and manufacturing technology products such as consumer electronics, personal computers and software. Apple Computer, Inc. was established in Cupertino, California on April 1, 1976 and incorporated on January 3, 1977 by Steve Jobs and Steve Wozniak. The company used this name for the first 30 years until it removed the
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Assignment 1: Apple Analysis: Corporate Responsibility and Marketing Strategies BUS 508 – Contemporary Business Strayer University Provide a Brief Description of Apple Corporation. Apple Inc. started on April 1, 1976 by Steven Wozniak and Steven Jobs. They had both been interested in electronics and both worked for technical firms in Silicon Valley. After Steven Wozniak came up with a design for a computer, Jobs thought of ways to market this new design. This begins the long dynasty of Apple Computers
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Preliminary Research Brief Summary: * History: * Company Name: Apple * Location: 1 Infinite Loop Cupertino, CA 95014 U.S.A. 408-996-1010 Description of company: Apple Inc. (Apple), incorporated on January 3, 1977, along with its subsidiaries, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. It also sells a range of related software, services, peripherals, networking solutions, and third-party
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Apple's top iPhone executive has left the company over reports that he didn't fit into Apple's corporate culture. So, maybe it's time for a review of what Apple's culture is really all about. The announcement that Apple Senior Vice President Mark Papermaster left Apple sent shockwaves through the tech industry. Papermaster came to Apple from IBM after the companies waged a short-lived battle over exactly when he could start working at the hardware company. After that, he took over the iPhone and
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of the contents of the document.] | Apple, Inc. is an know name in computer technology, Apple leads the computer and technology industry in innovation thanks to the award winning desktop and notebook computer known as OX X operating system (Yoffie & Slind 2008). Apple management style has been documented and used to study how to be a successful business. Steve Job was a pioneer in the way he took the company leadership to become a top company. Apple success is no secret even if secrecy is
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Reflection Paper Apple was founded by Steve Jobs, Stephen Gary Wozniak (Wozniak), and Ronald Gerald Wayne (Wayne) on April 1, 1976. Working at Jobs's garage they designed a personal computer (PC) that was sold as Apple I. The company was incorporated as Apple Computer, Inc. on January 3, 1977. Thereafter, the company grew by introducing many innovative and commercially successful products such as Apple II (1977) and Apple III (1980). Right from its inception, Apple had been a company committed to building
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