Can Apple successfully defend its position as an innovative powerhouse while expanding its portfolio to include media and software as well as attract new consumers? Apple Computer, Inc. Case Study Sheila Attipoe Rosemary Oxford On April 1, 1976, Steve Jobs and Stephen Wozniak began the partnership that would eventually become Apple Computer in Cupertino, California. “Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics, computer software
Words: 3733 - Pages: 15
Business Analysis of Apple Inc. Kellye Wright MGMT 521 August 8, 2011 Robert Price Apple was created in 1977 in California. They design, manufacture, and market personal computers, mobile communication and media devices, and portable digital music players, and sell a range of related software, services, peripherals, networking applications, and third-party digital content and applications. Beginning with apple computers it was predominantly a manufacturer of personal computers
Words: 5628 - Pages: 23
1- How has Apple developed extreme loyalty among consumers that has resulted in an almost cult-like following? When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it's obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apple's control; it's part of a well-thought-out plan to deliver strong products and to create an Apple culture. “Apple was able to develop extreme
Words: 869 - Pages: 4
Vivian Tam Executive Summary Apple Inc. is an American multinational corporation that designs and manufacturers consumer electronics and computer software products and service related services. The company is well known for the hardware products such as the Macintosh computers, the iPod, iPhone, iPad and the latest launch, the iWatch, it has also a variety of related software, services, networking solution and digital content and application. Apple has established a unique reputation in
Words: 1058 - Pages: 5
Monograph on the Apple Business Model @2003 Introduction. In 1984, Apple and the Macintosh challenged the world with the dramatic portrayal of a revolutionary woman hurling a hammer at an image of the establishment. With the Twentieth Anniversary of that event approaching, now is a good time to take a look back at this revolution and take stock of the new revolution that the Mac OS X operating system offers. Despite Time Magazine's 80 Days That Changed The World, it would appear that Apple doesn't get
Words: 23536 - Pages: 95
REPORT ON APPLE INC. SEMINAR GROUP 2 TEAM GENIE Instructor: A/P LAI SI TSUI-AUCH Word Count: 5,999 Done by: CHAN ZHE YING GOH CHUWEN LEE KOK CHONG TEO KOK MIN JOHN 1 Table of Contents I. EXECUTIVE SUMMARY ............................................................................................................... 3 II. MAIN REPORT............................................................................................................................... 5 1. Introduction of Apple Inc.
Words: 8330 - Pages: 34
BCIS 503 Ch 7 Case Study September 17, 2012 Google, Apple, and Microsoft Struggle for your Internet Experience 1. Compare the business models and areas of strength of Apple, Google, and Microsoft. Although they have different business models and strategies, Apple, Google and Microsoft are three major companies who seek to dominate the internet user’s experience. They come to the platform with their own proprietary strengths. In looking at business models, Apple’s business model focuses
Words: 821 - Pages: 4
MBAX 5510 Andy Duy Mai Apple, Inc (Ticker: AAPL) Introduction Apple Inc. and its wholly-owned subsidiaries designs, manufactures and markets hardware devices including mobile communication, media, computers (personal and enterprise storage), portable music players, networking solutions and peripherals worldwide. In addition, it also develops and sells software, services, and third party digital content and applications that are both synchronous and asynchronous to its hardware offerings.
Words: 897 - Pages: 4
Apple Corporation Ryan Butler Dr. Laura Poluka BUS508 17 July 2014 Corporate Responsibility and Marketing Strategies Who is Apple? Apple is one of the world leaders in innovative technology. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple creates and manufactures mobile phones and devices. The products of Apple include the iPad, iPhone; Mac, iPod; iTunes and Apple Television just to name a few. Through many years of experience Apple strives to continue to advance with the time while
Words: 1673 - Pages: 7
| Apple Inc. | Project Paper | | By Mateo Puente | 4/15/2015 | | Apple is one of the largest manufacturers of personal electronic devices in the world. They began their rise to the top in the late 1970’s with two individuals, Steven Wozniak and Steven Jobs. They met in high school where they became good friends and kept in touch after graduation. After they both dropped out of college they began working for companies in Silicon Valley. While Jobs was working at Atari, Wozniak was
Words: 1222 - Pages: 5
