Critical Assessment Of �Apple Inc.� Table of Contents Page A. Company History, Overview of Primary Business Operations, and Its Fortune 500 Ranking 3 B. Assessment of Apple Inc.�s Vision, Mission and Strategic Goals/Objectives 5 C. SWOT Analysis and Assessment of Apple Inc. 7 D. Value Chain Analysis of Apple�s iPhone 10 E. BGC Matrix for the Macintosh Computer and iTunes 12 F. Overview Analysis of Apple Inc. and Investment Recommendation
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201 In 1984, Apple inc. introduced the very first computer with a graphical user interface. The very next year, Microsoft introduced its own G.U.I., Windows. Before what is referred to as “graphical user interface”, most computers ran on MS dos or some other kind of primitive code based program. For a few years after releasing their respective graphical user interface’s, Apple and Microsoft were highly competitive with each other. Then, around 1988, Apple inc.’s sales began to decline
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Apple There is no doubt that Apple’s successful name is one of the leading, innovative forces in the computer industry. The multi-billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and
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Ron Edwards Research paper 10/2/08 Apple computers was established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company was called Apple Computers Inc. for it’s first thirty years but dropped the word “computers” leaving it’s name simply Apple Inc. when they began working on expanding into consumer electronics like the iPod and iPhone. Apple employees twenty eight thousand people world wide and posts sales in excess
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originality and quality of our products. The Apple hardware company is the best computer company that sells PCs, laptops, iPods and some other appliances, mostly with Mac OS. But what is important, designers represent their unique logo on every product and nowadays practically each American knows that visual sign of apple stands for Apple Inc. I am not an exception, because I do recognize this logo. It was ten years ago when I got my first Apple computer and enjoyed it. I noticed this nice logo
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discusses these images of managing change in relation to two organizations, the Microsoft Company and Apple Company. The facts from the week one proposal are that the drive for change for Microsoft Company is the rising level of competition that calls for a need to have differentiated and integrated products. When it was seen that only a few short years ago Microsoft had more money than Apple and less debt I am sure that shocked many people on the market. The information related to this is that
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garage behind a house, Apple Inc. through the visionary leadership of Stephen P. Jobs revolutionized the computer industry before his resignation in 1985 in large part because of his inability to respond to internal factors that should have affected his management decisions (Pollack, 1985). Over the next 10 years Apple struggled to maintain market share until Jobs returned and revolutionized the company again by deftly responding to external and internal factors to reinvent the Apple brand and return it
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APPLE INC. Grantham University Abstract Apple Inc. is a company that is on top and still continues to rise. The company continue to design top notch products for everyone to enjoy. From Macbooks to Ipods, Ipads, and Iphones, Apple is just taking technology to a new level. Apple sells its products world wide through online stores, retail stores, and third party resellers. Apple does a fantastic job when it comes to advertising. From television commercials to print ads,
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importance. In the marketing mix the customer is the most important piece of the marketing strategy however it is not included because all the components are aimed toward the target. A company that I think would represent for a good marketing mix is Apple. They are about pleasing their customers and making sure that they are aware of the products that they have to offer. Prices are adjusted to make sure that things are affordable and sometimes to bring in new customers. Surveys are completed at times
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Learning Project 1 Apple was incorporated on January 3, 1977, along with its subsidiaries .Apple is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, software and portable digital music players. Apple was created by Steve Wozniak and Steve Jobs in Silicon Valley, California. The two began building Apple Computers in 1976 in the living room of Steve Jobs’ parent’s living room. Steve Wozniak would build the computers and Steve Jobs would
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