Apple has toppled Google as the world's most valuable brand Marketing Management – Assignment Case Study Report CONTENTS CASE DESCRIPTION ...................................................................................................................................... - 3 INTRODUCTION ............................................................................................................................................. - 4 HISTORY ..............................................
Words: 3428 - Pages: 14
:- Apple Inc. Wasw founded in Cupertino,California on April1,1976. Three cofounders were Mr.Steve Jobs , Mr.Steve Woznaik, Mr.Ronald Wayne. As on date only one founder from the original three remains with Mr.Steve Jobs being Co-founder, Chairman, and CEO. In Financial 2010 its revenue stood at $65.23 billion with total profit of $14.01 billion. Apple Computer, Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Best-known
Words: 7458 - Pages: 30
|Name of Organisation (case study)|Apple Inc. | |Describe the industry and |Apple Inc is an American multinational corporation that designs and manufactures consumer electronics, | |organization in which this change|computer software, and personal computers. The company’s best-known hardware products include Macintosh | |has occurred / is occurring |computer, the iPod, the iPhone and the
Words: 2099 - Pages: 9
| Apple Inc. | Project Paper | | By Mateo Puente | 4/15/2015 | | Apple is one of the largest manufacturers of personal electronic devices in the world. They began their rise to the top in the late 1970’s with two individuals, Steven Wozniak and Steven Jobs. They met in high school where they became good friends and kept in touch after graduation. After they both dropped out of college they began working for companies in Silicon Valley. While Jobs was working at Atari, Wozniak was
Words: 1222 - Pages: 5
Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV Judith Babcock Professor Christopher B. McGrath Bus 499-Business Administration Capstone April 24, 2012 Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV Apple Inc. manufactures and markets mobile communication and media devices, personal computers, and portable music players. They also sell software and services. The company sells the iPhone
Words: 1289 - Pages: 6
all employees. This paper illustrates Apple Inc.’s SWOTT analysis and how the company develops its vision, mission, and guiding principles based on this analysis. This paper also reviews how Apple’s strategic plans and objectives define quality as a core principle. Finally, an assessment of some tools Apple uses to measure customer satisfaction and how these measurements can enhance quality. Apple Inc. Apple designs, develops and markets personal computers, media devices, and portable digital music
Words: 1294 - Pages: 6
Marketing Mix Paper The term “marketing mix” dates all the way back to the 1960 – 1970s. Neil Borden first coined this term in 1953, and constructed this terminology from James Culliton’s analogy of the marketing procedure being compared to a “mix of ingredients” (NetMBA, 2010). The term ever since has been used all the time when the topic of marketing is brought up. The marketing mix consists of 4 ingredients; often referred as the four P’s (this phrase is interchangeable with the phrase “marketing
Words: 1621 - Pages: 7
Apple Inc. (NASDAQ: AAPL; previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional
Words: 2966 - Pages: 12
Apple Case Study Apple Computer Introduction: Apple Computer began it’s existence on April Fools Day in 1976 when two young men decide to sell a computer that one of the men designed. Steve Wozniak (Woz) had designed a personal computer that he and Steven Jobs built together. Woz had not even considered that idea of anyone wanting to buy it, however Jobs had a vision to introduce it to the public for sale. Woz and Jobs started the Apple Company in Jobs garage and from there it has blossomed
Words: 323 - Pages: 2
products, Apple Incorporated (Inc.) has lead the way in computer innovation. Since Apple released its initial public offering (IPO) in 1980, the company has thrived in all aspects of its business and breaking records on the stock market. This paper will discuss Apple’s company background, analyze the implementation and evaluation of its IPO, and conclude with the reason behind Apple was chosen. Company Background Before becoming the largest technological company in the world, Apple Inc.’s humble
Words: 1169 - Pages: 5
