GURU NANAK KHALSA COLLEGE OF ARTS, SCIENCE & COMMERCE APPLE INC. APPLE INC. formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers Under the supervision of: Sameer Velankar Index Serial No. Particulars Page No. 1. Introduction 2. History 3 Management Board Steve Jobs 4. Apple Products 5. Apple’s comeback 6. Small Solutions & Alternatives 7. i Products 8. Acquisitions
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| Apple Inc. | Integrated Marketing | | Integrated Marketing By Apple Inc. | | Arjit | 9/2/2011 | | Contents About Apple 1 Product Portfolio 2 Apple Marketing Strategy 2 Presentations 2 Brand Strategy 3 The Apple Brand Personality 3 The Apple Customer Experience 3 Brand Loyalty 3 Effective Advertisement 3 Apple PR strategy 3 Apple Communication Strategy 4 Apple Communications. 5 iPod Marketing Strategy 5 The iPod Launch in 2001. An Absolute Flop
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Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially
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King Graduate School, Monroe College Master in Business Administration MG 800: Strategic Management Title: Apple Inc. in 2012 Case Study 10/03/2015 Table of contents 1. Introduction…………………………………………………………………………03 2. The Mission, Vision, and Values of Apple, Inc……………………………………03 3. External Analysis……………………………………………………………………03 4. Internal Analysis……………………………………………………………………03 5. Strategy Analysis……………………………………………………………………08 6. Conclusion…………………………………………………………………………
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Business Analysis of Apple, Inc. Padma L. Dongre MGT521 Nov 28, 2011 Dr. Stephen McCann Background. Apple Inc. designs, manufactures, and markets personal computers, portable digital music players, and mobile communication devices. It sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, retail stores, direct sales force, and third-party wholesalers
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Homestead High School * Occupation: Entrepreneur, Inventor 1 Apr 1976: Apple Computer Inc. is incorporated by Steve Jobs, Steve Wozniak and Ron Apr 1989: Steve Jobs is named 'Entrepreneur of the decade' by Inc. magazine Jul 1997: Gil Amelio is ousted by the Apple Board of directors after a disastrous quarter. Steve Jobs is named interim CEO in his place and installs his NeXT executive team at the top of Apple 5 Jan 2000: At Macworld San Francisco, Steve Jobs drops the 'interim' in his
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Table of Contents Executive Summary 2 Introduction 3 I. Alternative strategies to achieve goal and objectives of the Apple 4 1. Evaluation according to the methods of growth. 4 2. Evaluating the strategies according to market- product strategies. 6 3. Evaluation the strategies according to the diversification 8 4. Evaluation the strategies according to the potential risks. 9 5. Evaluation according to the benefits and costs of the strategies. 11 II. Selection the strategy 12
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Apple Marketing Mix Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface for recording programs. After obtaining financing for the development of Apple II, the Apple Computer Company was formed in 1970.As the growth of home computer use grew, Apple grew
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Unit 1 Case Analysis: Apple Inc. Background In January 2007, Apple Computer Inc was renamed Apple Inc. after 30 years of being a very productive organization. Apple Inc. changed from being known as strictly a Macintosh computer company into a diverse technology company that is known for its art, video, and graphics. They presented this diversity by selling new products such as; the Ipod used together with the iTunes store and the iPhone. In 2008, Apple Inc earned a profit of $1.07 billion
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Fin 515: First Course Project Apple Inc. By January 25, 2015 Apple is a technology company that designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac Products, iPod, Apple TV, and a number of consumer and professional
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